The Face Light eye make-up benefits from forty years of experience in the domain of decorative cosmetics. Beatrix Isabel Lied founded the label Beauty Is Life in 1978, which inspired many professional stylists. The founder has made a name for herself both as an image consultant and as a make-up artist. Many celebrities and companies put their trust in her competence, which is closely linked with the products by Beauty Is Life. Among other things, the assortment of the renowned brand uses the 9-scale colour typology. This concept was developed by Beatrix Isabel Lied and is valued by many make-up artists. Due to her extensive experience, Beatrix Isabel Lied also works as a tutor, for example at the University of Hamburg. The quality and versatility of Face Light fits with this resume.