The Intensifying Long Wear Mascara is an eye make-up product by the cosmetic brand Bobbi Brown. Best-selling author and make-up artist Bobbi Brown is known for her work with fashion designers, magazines and Stars. Even today her natural look sets trends. In order to implement her style, in the 1990’s Bobbi Brown began to develop wearable colours for any skin type and women of all ages. At first the range included only lipsticks, but over the years Bobbi Brown has continually widened her collection. She revolutionised the cosmetics market by being the first manufacturer worldwide to develop foundations based on the colour yellow instead of pink. Meanwhile the range of the cosmetic brand covered a professional choice of cosmetic products and beauty tools, which made it possible for every woman to be her own make-up expert.