A Scent by Issey Miyake is a green, floral, woody perfume enthused by pure fresh air. The fragrance is a ‘reflection of what is essential’. A perfume as the latest incarnation of the Issey Miyake spirit – beauty without artificiality, not part of a trend. The bottle, simple and raw, looks as if cut from a block of glass. For Issey Miyake, it’s about searching for the simple and essential, for beauty without artificiality, not being part of a trend. His beliefs are being met with increasing acceptance, particularly today in times of global recession.