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Brow lift: everything you need to know about this trend to make your eyes pop!

Beautiful, perfectly-shaped eyebrows make your face look great, whether made-up or make-up free, and give it a unique glow. We reveal the ins and outs of the brow lift trend as well as how to pull it off properly and what options you can choose from.

10 June 2024 • 4 min. reading time

What is a brow lift?

The aim of a brow lift is to make the skin around the eye look younger with fewer wrinkles. It gives the skin around the eyebrows its original elasticity and freshness back and you can face the world with a clear gaze, even after a hard day or a long night.

To achieve this effect, the eyebrows are lifted and fixed in this new position using various semi-permanent techniques and methods. A brow lift can be performed on any type of eyebrows – regardless of their shape.

Different brow lift methods

Which brow lift method is best depends on your own preferences, your budget and your personal goals. You have the following options for a professional brow lift:

  • Brow lamination: If you long for bushy, perfectly combed eyebrows that are the signature feature of your face, then brow lamination might be for you. With this type of eyebrow lift, even thin hairs in the middle of the eyebrows are made visible because they are brushed up and fixed using chemicals – in a way that is similar to a perm. This procedure effectively fills any small gaps and shapes the brows to perfection. The result is visible straight away and lasts for between six and eight weeks. A simple brow lamination procedure, without plucking and dyeing, costs around 60 to 80 euros.

  • Surgical brow lift: A surgical brow lift is an invasive procedure performed under a local anaesthetic. This involves a surgeon removing small sections of skin on the upper edge of the eyebrows. The skin is then sewn back up, which generally leaves a small scar, though this is concealed nicely under the eyebrow hairs. It takes around ten to twelve years for the skin to sink back down again in the natural ageing process. A surgical brow lift will cost between 1,600 and 2,000 euros.

  • Botox brow lift: This is a biochemical procedure where a beauty professional injects Botox into the muscle in order to give the eyebrows the desired lift. The skin is often also plumped up with hyaluronic acid, giving the eyebrows a more vibrant look. You will only start seeing positive effects after around two weeks. A follow-up treatment will be necessary after six weeks at the latest. Each Botox treatment costs around 200 euros.

  • Thread lift: In this painless procedure, a surgeon pulls the skin tight and fixes it using threads that attached to the skin tissue using small barbs. New connective tissue forms at the tightened areas, keeping the eyebrows in shape and preventing wrinkles. With this procedure, it also takes around two weeks for you to start seeing the effects. You will need to repeat the treatment after around 18 months. A single thread lift session costs around 300 euros.

DIY brow lift

Brow lift with make-up

If its radiant, dazzling eyes you’re after, you can also give the surgery a miss and use high-quality make-up instead. With an eyebrow pen, eyebrow powder and pale eyeshadow, you can give your eyebrows the shape you desire. With a touch of highlighter under the brow bone, you can brighten up your eyes and make them shine.

With eyebrow gel you can comb your eyebrows into shape and fix them in place for longer periods.


Made-up eyelashes with extensions make your eyes look bigger and more awake.

Soap brows

With this technique, you can define your eyebrows and make them last all day long. Simply wet a spoolie brush, which is similar to a mascara brush, and rub it over an unscented bar of soap. When the brush is covered with soap, you can brush your eyebrows into the desired shape. The soap will harden after a few minutes.

Brow lamination at home

It is always an option to perform a brow lamination at home. However, you should thoroughly remove make-up from your eyebrows, make sure not to get chemicals in your eyes and follow the specified application times precisely. If you are unsure of anything, you would be well advised to seek the help of a beauty professional. Performing the procedure incorrectly can damage the skin structure and lead to unsatisfactory results which you are then stuck with for a while.

Benefits of an eyebrow lift

Brow lifts save time in your make-up routine and give you a radiant, clear look – no matter what the time of day. After a professional treatment, your eyebrows will stand out thanks to their perfect shape and clear contours. Small wrinkles will disappear as if by magic, making the skin around your eyes look younger.

Eyebrow lift aftercare

After a brow lift, the skin around your eyes will be particularly sensitive and will need intensive skincare. Depending on the type of procedure and the method used, you should avoid contact with water, heavy UV radiation, make-up and strenuous physical exercise for at least 24 hours.

  • A special eyebrow serum supports your daily care routine and can strengthen the hair structure.

  • High-quality creams with hyaluronic acid amplify the rejuvenating effect and hydrate the skin.

  • Make-up products with light, creamy textures are a good choice thanks to their skincare properties and long hold, plus they look lovely and natural.


As we age, our eyebrows start to sink and make our eyes appear older and more tired. A brow lift has the pleasing effect of making the face look years younger. Beauty professionals and surgeons can counteract the natural ageing process through various methods such as brow lamination, Botox injections, thread lifting and surgical procedures, and produce impressive before and after effects. Each of the procedures is associated with costs that vary depending on the method and provider and must be repeated after a certain time.

As an alternative to semi-permanent brow lift methods, you can produce great results using make-up and high-quality care products, opening up the eyes and giving them a more radiant appearance.

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