Introduced in 2008, the DIORSHOW ICONIC Mascara was a revolution in matters related to eyelash size. In doing so, two Dior innovations that were heavily inspired by Haute Couture were combined with each other: this involved a sloping brush on the one hand that is able to rival an eyelash curler in terms of its effect, and a unique formula on the other hand with shaping and ultra-firming properties. The result is eyelashes designed in a truly breath-taking manner. Dior then launched DIORSHOW ICONIC EXTREME in 2009. This extravagant waterproof version of ICONIC is even longer lasting and more intense, helping to convert fairytale dreams into reality. The Lift Model Extrême™ complex is at the heart of the waterproof formula. Thanks to the shaping latex polymers that ensure excellent hold in the same way as hairspray, this creates a virtually weightless look. The luxurious active ingredients ensure renewed extreme hold by forming a particularly smooth and solid film on the eyelash. The added benefit here is that the product will not run or smudge either. Silicon micro-beads that cling to the eyelashes cover them perfectly without overloading them. The result: a more intense, deep and vibrant tone, infinitely curved eyelashes, and extreme hold.