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BeYOUtiful – Celebrate Love, Celebrate Beauty

Loud or quiet, brash or subtle – we celebrate what makes us unique during Pride Month. Beauty knows no rules. It’s an expression of your personality and a statement of self-love, freedom and diversity.

Discover our selection of make-up, fragrances, hair and skincare products that will help you to underline your own unique beauty. To create looks that empower. For you – and all the people who are proud of who they are.

Self-care faves

Shades of pride

Transform your face into a canvas with neon liners, shimmering textures or bright pigments – and turn your make-up into a work of art. Show what inspires you and who you are. Discover the essentials for your very own look.

Get your style

Pride facts

What does LGBTQIA+ mean?

LGBTQIA+ stands for: Lesbian, gay, bisexual, trans*, queer, inter*, asexual – and the ‘+’ denotes all the many other identities and forms of expression. The asterisk (*) means an open, inclusive term that encompasses all variants and identities within the community.

What is CSD?

Christopher Street Day commemorates the Stonewall Riots of 1969 in New York, which were considered to be a pivotal moment in the LGBTQIA+ rights movement Today we celebrate it as a symbol of diversity, visibility and equality.

Like you, these brands celebrate diversity

Self-care is self-love

Self-care all about prioritising our well-being. With every step of your skin care routine, you contribute to that well-being. It makes you feel you important and wonderful – just the way you are. Discover products that encourage you to be good to yourself.

Treat yourself

The scent of being you

Joop Homme

Marc Jacobs Perfect

Fragrances cannot be categorised – they are pure personality in liquid form. Their narratives are all about freedom, courage and self-love, breaking with expectations and creating space for authenticity. In the LGBTQIA+ community, perfume is much more than a fragrant accessory: it’s a powerful statement and an invisible manifesto that loudly and proudly proclaims otherness.