Jo Malone London Scarlet Poppy

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023

There are so many fragrances out there to choose from. But what if you could create your own individual fragrance that emphasises your personality and matches all your preferences? With perfume layering, you can extract the nuances from your fragrances that you particularly like and perhaps discover new favourite scents. Find out the best way to layer perfume here.

18 June 2024

Fougère fragrances have been fascinating people all over the world for more than a century. That’s because this woody-earthy fragrance category is filled of olfactory delights and celebrates its own diversity. Do you adore complex and multifaceted compositions? Then a fougère perfume will be an elegant and independent addition to your fragrance collection. Sound exciting? Then join us on our quest to unravel the myth of fougère.

20 June 2024