John Frieda Deep Cleanse + Repair Deep care + repair hair mask

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

If you discover strands with split ends, you don’t need to worry. With the right techniques and professional care methods, split ends are easy to get under control. We show you what causes split ends, what types of split ends there are and what you can do about split ends. With a little care and the right routines, you’ll feel and look amazing and split ends will be a thing of the past.

21 June 2024

Hair breakage makes your hair become thin and dull. It feels unpleasantly brittle and loses elasticity. To get rid of hair breakage, you should react to the very first signs of breakage. We show you which techniques and haircare tips can prevent hair breakage and how damaged hair can become healthy and resilient again.

12 January 2024