RITUALS Hair care

If you sometimes wonder why your locks are so dry or why your rich conditioner or intensive hair mask doesn’t produce the desired results, then the answer to your question could lie in the porosity of your hair. This is because hair porosity is decisive for how well the care substances can penetrate and take effect. With our tips and tricks, we show you how to determine hair porosity and adapt your care routine to your hair type.

24 October 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Dry curly hair can be a real challenge when it comes to hair care. If you find yourself fighting against split ends and frizz on a daily basis, it’s time for more solutions and less suffering. We’ll show you how to optimally care for dry curly hair and make your hair shine. Say goodbye to straw-like curls and watch them get their bounce back.

29 October 2024