Shu Uemura Shu Style

The Japanese art of minimalism serves as inspiration for the Shu Uemura Shu Style Ishi Sculpt Sculpting Paste. This pomade is characterised by a particularly creamy texture and ensures that the hair does not feel stiff or weighed down during application. Styles are given a demi-matt finish that looks natural and deliberately avoids excessive shine. Strong yet mouldable hold defines the performance of this product, allowing the hair to be flexibly modelled. Neither unwanted stickiness nor visible residue remain after careful application. The formulation contains ingredients such as beeswax and camellia oil to support styling. It can be used on both towel-dried and dry hair to create precise and structured looks. The Japanese name "Ishi" means stone and symbolises the texturising properties that this paste can impart. Different hair types, including coloured hair, can use the product for more definition and frizz control.

• Demi-matte finish for a natural look without heavy shine
• Strong but flexible hold for mouldable styles.
• Creamy texture that neither sticks nor leaves residue.
• Contains beeswax and camellia oil.
• Can be used on damp or dry hair for all hair types.