I am woman – the beauty of empowerment

When we hear names like Audrey Hepburn or Rihanna, we immediately think of their unmistakable style. These women are genuine icons whose influence has shaped perceptions of beauty for generations. From the glamour of Old Hollywood to the modern faces of social media, every era has produced its own icons Their looks, often defined by the spirit of the times, are not only aesthetic statements, but also powerful sources of inspiration for the entire beauty industry. Discover how these women have revolutionised the beauty world, why they are considered icons for much more than their outward appearance, and how you can recreate their looks.

Marilyn Monroe

Marilyn Monroe is one of the most famous beauty icons of the 20th century who defined femininity and glamour with her striking appearance. Her iconic look – platinum blonde hair, dramatic eyeliner and red lips – exuded elegant sensuality and made the ‘Monroe look’ the epitome of feminine beauty. But Marilyn Monroe was much more than a beauty phenomenon: She challenged social norms by refusing to be defined by her appearance and leading a self-determined life. At a time when women were often stereotyped, she demanded recognition for her acting talent and fought for artistic independence. She defied convention and challenged the strict notions of femininity, becoming symbolic for emancipated woman.
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Hailey Bieber

In the age of social media and artificial intelligence, we have to ask ourselves: What does true beauty mean today? Hailey Bieber is a perfect example of how less is often more in the modern beauty world. The no-make-up-make-up look she popularised, with flawless skin, soft tones and perfectly defined brows, has become her unmistakable signature style. Her beauty label Rhode follows this minimalist approach with highly effective and nourishing formulations to give the skin a fresh, natural glow. Hailey Bieber embodies a generation that understands beauty not as a mask, but as an authentic expression of self-love and individuality. As a model and influencer, she inspires millions of people worldwide with her natural look – both on social media and in the fashion world. Discover the make-up essentials you need to bring out your natural beauty and create an amazing no-make-up make-up look à la Hailey Bieber!

Rihanna

Singer Rihanna has permanently changed the beauty industry. With her brand, Fenty Beauty, she set new standards in inclusivity and made diversity the norm. Her first foundation range with 40 shades was more than a statement; it was a revolution. Suddenly, every skin colour was represented on the shelves – a milestone for the industry. As a style icon, she experiments with colours, textures and unconventional looks, breaks rules and constantly redefines beauty. Sometimes her looks are dramatic, sometimes pure and natural – but they’re always authentic. Her message is clear: Beauty is not bound by any constraints; it is an expression of individuality. With this approach, she has inspired millions of women and proven that true beauty is diverse and individual.
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Audrey Hepburn

Few women of the 20th century embodied timeless elegance as impressively as actress Audrey Hepburn. With her delicate facial features, striking eyebrows and sparing use of make-up, she created a minimalist look that contrasted with the glamorous beauty ideals of her time. Her roles in classic films such as Breakfast at Tiffany’s and My Fair Lady cemented her status as a style icon. Audrey Hepburn’s simple, elegant style is still the benchmark for stylish understatement today, yet her legacy extends far beyond fashion and film. She became involved in social causes from the 1950s onwards and was officially appointed as a UNICEF Goodwill Ambassador in 1988. Until her death, she tirelessly campaigned for disadvantaged children and social justice. Her extraordinary ability to combine authenticity with beauty inspired generations of women and made her an icon whose influence extends far beyond the silver screen.
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