Alfaparf Milano Evolution of the Color

If you sometimes wonder why your locks are so dry or why your rich conditioner or intensive hair mask doesn’t produce the desired results, then the answer to your question could lie in the porosity of your hair. This is because hair porosity is decisive for how well the care substances can penetrate and take effect. With our tips and tricks, we show you how to determine hair porosity and adapt your care routine to your hair type.

24 October 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Not washing your hair is a haircare trend whereby shampoo and conditioner are not used for the purpose of promoting the natural sebum production of the scalp and thus improving the hair quality. But what is behind this trend and is it actually healthy for the hair? 

12 January 2024