Alterna Clinical Densifying Foam Conditioner

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024

Dry curly hair can be a real challenge when it comes to hair care. If you find yourself fighting against split ends and frizz on a daily basis, it’s time for more solutions and less suffering. We’ll show you how to optimally care for dry curly hair and make your hair shine. Say goodbye to straw-like curls and watch them get their bounce back.

29 October 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024