Apoem Facial cleansing

You probably know it as a wound cream or a quick remedy for sunburn. But panthenol can do so much more! This inconspicuous active ingredient has been well researched and can be a real game changer, especially for irritated, sensitive or even damaged skin. Today we’re getting to the bottom of this underestimated ingredient and addressing the question: what is panthenol anyway? And why does your skin always benefit from the positive effects? Here is the answer.

23 October 2024

If you take the time to apply your make-up carefully, you’ll want to still look super fresh even after a few hours. We’ve put together the best tips for you on how to make your make-up last.

12 July 2023

The prospect of silky smooth skin in four weeks is the stuff of dreams. Epilation can be the method to fulfil this dream. But how does epilation work and what do you need to look out for in particular? Here you’ll find all the tricks and tips to make effective and painless epilation possible.

31 January 2024