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StartAsian Beauty

Korean skin care & more: Asian beauty trends

Asians are often admired for their smooth and delicate complexions – which is exactly why beauty lovers around the world are so captivated by Asian skin care. We’re sharing why Korean and Japanese skin care has evolved into a trending phenomenon, which ingredients create a radiant glow and how you can achieve the glass skin look.

What’s behind the Korean skin care routine?

Why is Korean skin care so popular, and which steps part of the routine? Discover the secrets of the glass skin trend, explore selected Asian beauty products and benefit from valuable tips.

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Asian make-up products

Did you know? Many Asian make-up brands focus on innovative textures and highly effective ingredients that promote an even, radiant complexion and natural-looking results.

The best sunscreens from South Korea and Japan

With ultra-light textures and a non-sticky finish, sun protection products from these countries have become indispensable skin care essentials. They absorb quickly into the skin and provide reliable protection against UV rays.

Why is Asian skin care so popular?

Asian skin care, especially from South Korea and Japan, is popular worldwide because it focuses on skin health. Instead of relying on short-term effects, it focuses on hydration, strengthening the skin barrier and gentle yet effective ingredients.

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*Not redeemable for cash, no minimum order value, cannot be combined. The 9% discount applies only to products in the Fragrances category. The 12% discount applies only to products in the Face, Body, Make-up, Hair and Skin care categories. Men's grooming excluded. Valid until 13/09/2026. Not applicable for gift cards, Chanel, Dior, Gold Professional, Iräye, Lernberger Stafsing, Lolavie, Rituals, Sun Matters, Weleda Cell Longevity, Better World Fragrance House by Drake, ALQÉMI or items labelled Luxury or Drugstore. Publication is not permitted. Parfümerie Akzente GmbH, VAT ID No. DE813307548 District Court Stuttgart HRB 581012
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