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Korean skin care & more: Asian beauty trends

Asians are often admired for their smooth and delicate complexions – which is exactly why beauty lovers around the world are so captivated by Asian skin care. We’re sharing why Korean and Japanese skin care has evolved into a trending phenomenon, which ingredients create a radiant glow and how you can achieve the glass skin look.

What’s behind the Korean skin care routine?

Why is Korean skin care so popular, and which steps part of the routine? Discover the secrets of the glass skin trend, explore selected Asian beauty products and benefit from valuable tips.

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Our favourites

Asian make-up products

Did you know? Many Asian make-up brands focus on innovative textures and highly effective ingredients that promote an even, radiant complexion and natural-looking results.

The best sunscreens from South Korea and Japan

With ultra-light textures and a non-sticky finish, sun protection products from these countries have become indispensable skin care essentials. They absorb quickly into the skin and provide reliable protection against UV rays.

Why is Asian skin care so popular?

Asian skin care, especially from South Korea and Japan, is popular worldwide because it focuses on skin health. Instead of relying on short-term effects, it focuses on hydration, strengthening the skin barrier and gentle yet effective ingredients.

Snail mucinGives the skin regeneration process a boost, delivers intensive hydration and leaves the skin feeling silky.
Hyaluronic acidProvides deep hydration to plump up the skin, improve suppleness and create a glowy complexion.
NiacinamideRefines pores, evens out skin tone, mattifies and strengthens the skin barrier with lasting effect.
Plant extractsDe-stress the skin and gently improve skin health with valuable nutrients.

Brand overview

Sun protection

Beauty of Joseon

Sun protection

Sun & protection

Relief Sun Rice + Probiotics

21.95 €

€439.00 / 1 l

16.90 €

21.95 €

€338.03 / 1 l

-23 % with the code
BB & CC Creams
Rating 4,46/5 Stars

Erborian

BB & CC Creams

Finish

CC Red Correct Cream

23.90 €

€1,593.33 / 1 l

18.40 €

23.90 €

€1,226.87 / 1 l

-23 % with the code
BB & CC Creams
+9
Rating 5/5 Stars

Erborian

BB & CC Creams

Finish

CC Cream

23.90 €

€1,593.33 / 1 l

18.40 €

23.90 €

€1,226.87 / 1 l

-23 % with the code
Sun protection
Rating 5/5 Stars

Beauty of Joseon

Sun protection

Sun & protection

Aqua-Fresh Rice B5 SPF50

21.95 €

€439.00 / 1 l

16.90 €

21.95 €

€338.03 / 1 l

-23 % with the code
Care
Rating 5/5 Stars

Beauty of Joseon

Care

Face

Revive Eye Serum Ginseng+Retinal

21.95 €

€731.67 / 1 l

16.90 €

21.95 €

€563.38 / 1 l

-23 % with the code
Cellular Performance - Basis Linie
Rating 4,89/5 Stars

SENSAI

Cellular Performance - Basis Linie

Skin care

Lotion II (Moist)

46.00 €

€766.67 / 1 l

35.42 €

46.00 €

€590.33 / 1 l

-23 % with the code
Care
Rating 5/5 Stars

Beauty of Joseon

Care

Face

Dynasty Cream

29.95 €

€599.00 / 1 l

23.06 €

29.95 €

€461.23 / 1 l

-23 % with the code
Cleaning

Beauty of Joseon

Cleaning

Face

Glow Replenishing Rice Milk

20.95 €

€139.67 / 1 l

16.13 €

20.95 €

€107.54 / 1 l

-23 % with the code
Foundations
+5
Rating 4,8/5 Stars

SENSAI

Foundations

Make-up

Total Finish SPF 10 Refill

49.00 €

€4,454.55 / 1 kg

37.73 €

49.00 €

€3,430.00 / 1 kg

-23 % with the code
Cellular Performance - Basis Linie
Rating 5/5 Stars

SENSAI

Cellular Performance - Basis Linie

Skin care

Emulsion III (Super Moist)

132.00 €

€1,320.00 / 1 l

101.64 €

132.00 €

€1,016.40 / 1 l

-23 % with the code
Mascara 38°C Collection
Rating 4,44/5 Stars

SENSAI

Mascara 38°C Collection

Make-up

Lash Volumizer 38°C

46.00 €

€4,600.00 / 1 l

35.42 €

46.00 €

€3,542.00 / 1 l

-23 % with the code
BB & CC Creams
Rating 5/5 Stars

Erborian

BB & CC Creams

Finish

CC Eye

33.50 €

€3,350.00 / 1 l

25.80 €

33.50 €

€2,579.50 / 1 l

-23 % with the code
Care
Rating 5/5 Stars

Beauty of Joseon

Care

Face

Glow Serum Propolis + Niacinamide

19.95 €

€665.00 / 1 l

15.36 €

19.95 €

€512.05 / 1 l

-23 % with the code
BB & CC Creams
+7
Rating 4,67/5 Stars

Erborian

BB & CC Creams

Finish

BB Crème au Ginseng SPF 20

23.90 €

€1,593.33 / 1 l

18.40 €

23.90 €

€1,226.87 / 1 l

-23 % with the code
Cellular Performance - Basis Linie
Rating 4,67/5 Stars

SENSAI

Cellular Performance - Basis Linie

Skin care

Emulsion II (Moist)

69.00 €

€1,380.00 / 1 l

53.13 €

69.00 €

€1,062.60 / 1 l

-23 % with the code
Cellular Performance Foundations
Rating 4,81/5 Stars

SENSAI

Cellular Performance Foundations

Make-up

Cream Foundation

102.00 €

€3,400.00 / 1 l

78.54 €

102.00 €

€2,618.00 / 1 l

-23 % with the code
Care

Beauty of Joseon

Care

Face

Ground Rice and Honey Glow Mask

23.95 €

€159.67 / 1 l

18.44 €

23.95 €

€122.94 / 1 l

-23 % with the code
Benefiance
Rating 4,72/5 Stars

Shiseido

Benefiance

Facial care lines

Wrinkle Smoothing Eye Cream

67.95 €

RRP: 91.00 €

15 ml (€4,530.00 / 1 l)

Care

Beauty of Joseon

Care

Face

Revive Serum Ginseng+Snail Mucin

21.95 €

€731.67 / 1 l

16.90 €

21.95 €

€563.38 / 1 l

-23 % with the code
Serum

Skin1004

Serum

Face

Madagascar Centella Ampoule

13.00 €

€433.33 / 1 l

10.01 €

13.00 €

€333.67 / 1 l

-23 % with the code
Foundations
Rating 5/5 Stars

SENSAI

Foundations

Make-up

Flawless Satin Moisture Foundation

58.00 €

€1,933.33 / 1 l

44.66 €

58.00 €

€1,488.67 / 1 l

-23 % with the code
Advanced Snail 96

COSRX

Advanced Snail 96

Collection

Mucin Power Essence

19.95 €

€199.50 / 1 l

15.36 €

19.95 €

€153.62 / 1 l

-23 % with the code
Moisturiser

COSRX

Moisturiser

Facial care

Ultra Light Invisible Sunscreen SPF50

16.95 €

€339.00 / 1 l

13.05 €

16.95 €

€261.03 / 1 l

-23 % with the code
Silky Purifying
Rating 4,69/5 Stars

SENSAI

Silky Purifying

Cleansing

Cleansing Oil

65.95 €

€439.67 / 1 l

50.78 €

65.95 €

€338.54 / 1 l

-23 % with the code
Vital Perfection
Rating 5/5 Stars

Shiseido

Vital Perfection

Facial care lines

Uplifting and Firming Advanced Eye Cream

70.95 €

RRP: 95.00 €

15 ml (€4,730.00 / 1 l)

Cleaning
Rating 5/5 Stars

Beauty of Joseon

Cleaning

Face

Ginseng Cleansing Oil

21.95 €

€104.52 / 1 l

16.90 €

21.95 €

€80.48 / 1 l

-23 % with the code
Sun make-up
+5
Rating 4,35/5 Stars

Shiseido

Sun make-up

Sun care

UV Protective Compact Foundation SPF 30

31.95 €

RRP: 43.00 €

12 g (€2,662.50 / 1 kg)

Foundations
Rating 4,88/5 Stars

SENSAI

Foundations

Make-up

Translucent Loose Powder

64.00 €

€3,200.00 / 1 kg

49.28 €

64.00 €

€2,464.00 / 1 kg

-23 % with the code
Care
Rating 2/5 Stars

Beauty of Joseon

Care

Face

Red Bean Water Gel

21.95 €

€219.50 / 1 l

16.90 €

21.95 €

€169.02 / 1 l

-23 % with the code
Cleansing

Skin1004

Cleansing

Face

Madagascar Centella Light Cleansing Oil

9.00 €

€300.00 / 1 l

6.93 €

9.00 €

€231.00 / 1 l

-23 % with the code
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