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StartAsian Beauty

Korean skin care & more: Asian beauty trends

Asians are often admired for their smooth and delicate complexions – which is exactly why beauty lovers around the world are so captivated by Asian skin care. We’re sharing why Korean and Japanese skin care has evolved into a trending phenomenon, which ingredients create a radiant glow and how you can achieve the glass skin look.

What’s behind the Korean skin care routine?

Why is Korean skin care so popular, and which steps part of the routine? Discover the secrets of the glass skin trend, explore selected Asian beauty products and benefit from valuable tips.

Learn more

Our favourites

Asian make-up products

Did you know? Many Asian make-up brands focus on innovative textures and highly effective ingredients that promote an even, radiant complexion and natural-looking results.

The best sunscreens from South Korea and Japan

With ultra-light textures and a non-sticky finish, sun protection products from these countries have become indispensable skin care essentials. They absorb quickly into the skin and provide reliable protection against UV rays.

Why is Asian skin care so popular?

Asian skin care, especially from South Korea and Japan, is popular worldwide because it focuses on skin health. Instead of relying on short-term effects, it focuses on hydration, strengthening the skin barrier and gentle yet effective ingredients.

Snail mucinGives the skin regeneration process a boost, delivers intensive hydration and leaves the skin feeling silky.Hyaluronic acidProvides deep hydration to plump up the skin, improve suppleness and create a glowy complexion.NiacinamideRefines pores, evens out skin tone, mattifies and strengthens the skin barrier with lasting effect.Plant extractsDe-stress the skin and gently improve skin health with valuable nutrients.

Brand overview

Sun protection

Beauty of Joseon

Sun protection

Sun & protection

Relief Sun Rice + Probiotics

Rating 0/5 Stars

21.95 €

50 ml (€439.00 / 1 l)
  • 16.46 €
  • 21.95 €
-25 % with the code
NEW
BB & CC Creams

Erborian

BB & CC Creams

Finish

CC Red Correct Cream

Rating 4,75/5 Stars

23.95 €

15 ml (€1,596.67 / 1 l)
  • 17.96 €
  • 23.95 €
-25 % with the code
Care

Beauty of Joseon

Care

Face

Revive Eye Serum Ginseng+Retinal

Rating 5/5 Stars

21.95 €

30 ml (€731.67 / 1 l)
  • 16.46 €
  • 21.95 €
-25 % with the code
Cellular Performance - Basis Linie

SENSAI

Cellular Performance - Basis Linie

Skin care

Lotion II (Moist)

Rating 5/5 Stars

45.95 €

60 ml (€765.83 / 1 l)
  • 34.46 €
  • 45.95 €
-25 % with the code
BB & CC Creams
+9

Erborian

BB & CC Creams

Finish

CC Cream

Rating 0/5 Stars

23.95 €

15 ml (€1,596.67 / 1 l)
  • 17.96 €
  • 23.95 €
-25 % with the code
Care

Beauty of Joseon

Care

Face

Dynasty Cream

Rating 5/5 Stars

29.95 €

50 ml (€599.00 / 1 l)
  • 22.46 €
  • 29.95 €
-25 % with the code
Foundations
+5

SENSAI

Foundations

Make-up

Total Finish SPF 10 Refill

Rating 4,95/5 Stars

48.95 €

11 g (€4,450.00 / 1 kg)
  • 36.71 €
  • 48.95 €
-25 % with the code
Cleaning

Beauty of Joseon

Cleaning

Face

Glow Replenishing Rice Milk

Rating 0/5 Stars

20.95 €

150 ml (€139.67 / 1 l)
  • 15.71 €
  • 20.95 €
-25 % with the code
Mascara 38°C Collection

SENSAI

Mascara 38°C Collection

Make-up

Lash Volumizer 38°C

Rating 4,42/5 Stars

45.95 €

10 ml (€4,595.00 / 1 l)
  • 34.46 €
  • 45.95 €
-25 % with the code
Cellular Performance - Basis Linie

SENSAI

Cellular Performance - Basis Linie

Skin care

Emulsion III (Super Moist)

Rating 5/5 Stars

131.95 €

100 ml (€1,319.50 / 1 l)
  • 98.96 €
  • 131.95 €
-25 % with the code
Cellular Performance - Basis Linie

SENSAI

Cellular Performance - Basis Linie

Skin care

Emulsion II (Moist)

Rating 4,65/5 Stars

68.95 €

50 ml (€1,379.00 / 1 l)
  • 51.71 €
  • 68.95 €
-25 % with the code
Care

Beauty of Joseon

Care

Face

Glow Serum Propolis + Niacinamide

Rating 0/5 Stars

19.95 €

30 ml (€665.00 / 1 l)
  • 14.96 €
  • 19.95 €
-25 % with the code
Sun protection

Beauty of Joseon

Sun protection

Sun & protection

Aqua-Fresh Rice B5 SPF50

Rating 5/5 Stars

21.95 €

50 ml (€439.00 / 1 l)
  • 16.46 €
  • 21.95 €
-25 % with the code
OFFER
Benefiance

Shiseido

Benefiance

Facial care lines

Wrinkle Smoothing Eye Cream

Rating 4,72/5 Stars

67.95 €

RRP: 91.00 €

15 ml (€4,530.00 / 1 l)
Care

Beauty of Joseon

Care

Face

Ground Rice and Honey Glow Mask

Rating 0/5 Stars

23.95 €

150 ml (€159.67 / 1 l)
  • 17.96 €
  • 23.95 €
-25 % with the code
Advanced Snail 96

COSRX

Advanced Snail 96

Collection

Mucin Power Essence

Rating 0/5 Stars

19.95 €

100 ml (€199.50 / 1 l)
  • 14.96 €
  • 19.95 €
-25 % with the code
Foundations

SENSAI

Foundations

Make-up

Flawless Satin Moisture Foundation

Rating 5/5 Stars

57.95 €

30 ml (€1,931.67 / 1 l)
  • 43.46 €
  • 57.95 €
-25 % with the code
BB & CC Creams
+7

Erborian

BB & CC Creams

Finish

BB Crème au Ginseng SPF 20

Rating 4,67/5 Stars

23.95 €

15 ml (€1,596.67 / 1 l)
  • 17.96 €
  • 23.95 €
-25 % with the code
Cellular Performance Foundations

SENSAI

Cellular Performance Foundations

Make-up

Cream Foundation

Rating 4,95/5 Stars

101.95 €

30 ml (€3,398.33 / 1 l)
  • 76.46 €
  • 101.95 €
-25 % with the code
Mascara 38°C Collection

SENSAI

Mascara 38°C Collection

Make-up

38°C Mascara

Rating 4,85/5 Stars

36.95 €

6 ml
  • 27.71 €
  • 36.95 €
-25 % with the code
Care

Beauty of Joseon

Care

Face

Revive Serum Ginseng+Snail Mucin

Rating 0/5 Stars

21.95 €

30 ml (€731.67 / 1 l)
  • 16.46 €
  • 21.95 €
-25 % with the code
Silky Purifying

SENSAI

Silky Purifying

Cleansing

Cleansing Oil

Rating 4,69/5 Stars

65.95 €

150 ml (€439.67 / 1 l)
  • 49.46 €
  • 65.95 €
-25 % with the code
Serum

Skin1004

Serum

Face

Madagascar Centella Ampoule

Rating 1/5 Stars

12.95 €

30 ml (€431.67 / 1 l)
  • 9.71 €
  • 12.95 €
-25 % with the code
OFFER
Vital Perfection

Shiseido

Vital Perfection

Facial care lines

Uplifting and Firming Advanced Eye Cream

Rating 5/5 Stars

70.95 €

RRP: 95.00 €

15 ml (€4,730.00 / 1 l)
Cleansing

Skin1004

Cleansing

Face

Madagascar Centella Light Cleansing Oil

Rating 0/5 Stars

8.95 €

30 ml (€298.33 / 1 l)
  • 6.71 €
  • 8.95 €
-25 % with the code
Foundations

SENSAI

Foundations

Make-up

Translucent Loose Powder

Rating 4,88/5 Stars

63.95 €

20 g (€3,197.50 / 1 kg)
  • 47.96 €
  • 63.95 €
-25 % with the code
Mascara 38°C Collection

SENSAI

Mascara 38°C Collection

Make-up

Separating & Lengthening Mascara

Rating 4,85/5 Stars

38.95 €

7,5 ml
  • 29.21 €
  • 38.95 €
-25 % with the code
Cleaning

Beauty of Joseon

Cleaning

Face

Ginseng Cleansing Oil

Rating 5/5 Stars

21.95 €

210 ml (€104.52 / 1 l)
  • 16.46 €
  • 21.95 €
-25 % with the code
Mascara 38°C Collection

SENSAI

Mascara 38°C Collection

Make-up

Volumising Mascara

Rating 4,44/5 Stars

38.95 €

8 ml
  • 29.21 €
  • 38.95 €
-25 % with the code
Silky Bronze
+3

SENSAI

Silky Bronze

Make-up

Natural Veil Compact

Rating 5/5 Stars

66.95 €

8,5 g
  • 50.21 €
  • 66.95 €
-25 % with the code
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