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Skincare highlight: Asian beauty

In Asian cosmetics, beauty and aesthetics are of equal importance as health and well-being. Thanks to unique formulations based on centuries-old knowledge and cutting-edge science, Asian skincare products are now world-famous for their high quality and effectiveness.
The combination of natural ingredients, such as rice, ginseng, green tea or seaweed, and advanced technologies allow you to achieve healthy and radiant skin.

Be inspired by Asian culture and expand your skincare routine.

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Discover Korea’s beauty secrets with K-Beauty – for noticeably radiant skin.

Asian beauty products are specially targeted to the needs of each skin type. There is therefore a wide range of products, such as serums, masks, creams and oils, that are targeted to specific skin problems, including wrinkles, dark spots, acne or redness, and which can be used in combination with each other.

K-Beauty, which refers to Korean beauty products and routines, is particularly on trend. Korean beauty routines often comprise several steps in order to provide optimal care for the skin.
We’ll give you our step-by-step guide for how to perform a K-Beauty routine, along with everything you need in order to do so.

Your 9-step Korean skincare routine

Step 1: Cleansing oil Apply the cleansing oil to your dry face, massage it in and then rinse it off with lukewarm water. This cleanses your face of dirt, make-up and sebum, and prevents your skin from drying out.

Step 2: Cleansing gel Apply cleansing gel to damp skin and massage it in using circular motions. This provides long-lasting improvement to the texture of the skin and reduces the size of the pores.

Step 3: Scrub For a radiant complexion, you should use a face scrub regularly: approx. once or twice a week. This removes any dead skin flakes and stimulates the skin's regeneration process.

Step 4: Toner Apply toner to your face using a cotton pad. The ingredients contained in the product hydrate the skin and prepare it for the following skincare steps.

Cleansing oil

Cleansing gel

Scrub

Toner

Step 5: Essence

The most important step in a K-Beauty routine are essences! They have a dual function, moisturising and improving the skin's absorption of nutrients to promote a youthful appearance.

Step 6: Serum Whether a serum, booster or ampoule – in this step, you select one of these products according to your skin type. In doing so, you can lighten dark patches on your face, shrink your pores or reduce wrinkles.

Step 7: Eye care A rich eye cream plumps up the thin and sensitive skin area under the eyes. Targeted care minimises dark shadows & puffiness and brings out the eyes.

Step 8: Moisturising care K-Beauty is all about providing the skin with plenty of moisture. Use a light lotion during the day and a rich cream in the evening. In doing so, you lock moisture into your skin while protecting it from environmental influences at the same time.

Step 9: Sunscreen Lastly, don't forget your sun cream. Using sun protection every day protects the skin from premature ageing and should even be used in winter and when it's overcast.

Serum

Eye care

Moisturising care

Sunscreen

Our extra tip for your K-Beauty routine

Bring radiance to your complexion and give your skin an extra dose of freshness. Use a moisturising sheet mask two to three times a week before your eye care.