VIVO by Cerruti

Cerruti VIVO is more than a fragrance - it is an invitation to decipher the code of life. Inspired by the philosophy of the Cerruti 1881 brand, VIVO unites past and future in a revolutionary concept.

The name VIVO - “I live” in Italian - stands for dynamism, freedom and global connectedness. Adapted into 18 languages, it symbolizes the inclusivity and cultural diversity of our time. In line with Nino Cerruti's vision, 1881 is a universal riddle - a poetic code full of memories.

With VIVO, this code is reinterpreted: disruptive, innovative and full of energy. REVEAL THE CODE. LIVE THE CODE.