Fidji is the first French marketing product, which combines a strong concept with a famous designer, just like the Americans. The idea was created in Club Méditerranée in Agadir, where the managing director spent their vacation. What was your most beautiful dream ? Discovering a mythical, paradisiac island ! This was the hour when Fidji was born. “A woman is like an island, and Fidji is her perfume.” Fidji has since become a huge success, because it corresponds to a fantasy, which is timeless and international. Joyful, sunny and still pleasant many years later!