JOICO Style & Finish

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023

Grey hair stands for a confident look and natural body confidence. To make your silver mane look fashionable and elegant, it is important to provide grey hair with optimal, targeted care. We explain why grey hair can feel straw-like, matte and weak and why it is susceptible to yellowing, plus we reveal what you can do to maintain a healthy shine and enjoy thick, silky hair.

12 June 2024

If you sometimes wonder why your locks are so dry or why your rich conditioner or intensive hair mask doesn’t produce the desired results, then the answer to your question could lie in the porosity of your hair. This is because hair porosity is decisive for how well the care substances can penetrate and take effect. With our tips and tricks, we show you how to determine hair porosity and adapt your care routine to your hair type.

24 October 2024