JOICO Youthlock Blowout Crème

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023

Dry hair looks dull and feels brittle like straw. To make dry hair smooth and shiny again, special care is needed. We explain to you the tips and tricks you can use to make your crowning glory look wonderfully strong and feel healthy down to the ends even when the hair structure is subject to stresses and strains.

10 June 2024

Voluminous and defined curls – that’s what most people with supposedly frizzy hair want. However, caring for curly hair usually means a lot of work, as they require far more care than straight hair due to their structure. Would you like to know how to properly care for and style your curly hair and what the best hair products for curly hair are? You can find out here.

21 June 2024