JOICO Youthlock

If you sometimes wonder why your locks are so dry or why your rich conditioner or intensive hair mask doesn’t produce the desired results, then the answer to your question could lie in the porosity of your hair. This is because hair porosity is decisive for how well the care substances can penetrate and take effect. With our tips and tricks, we show you how to determine hair porosity and adapt your care routine to your hair type.

24 October 2024

Dry curly hair can be a real challenge when it comes to hair care. If you find yourself fighting against split ends and frizz on a daily basis, it’s time for more solutions and less suffering. We’ll show you how to optimally care for dry curly hair and make your hair shine. Say goodbye to straw-like curls and watch them get their bounce back.

29 October 2024

The range of haircare products out there is huge and can be overwhelming. You can save a lot of time in finding out which haircare is right for you by identifying your hair type. This will unlock your hair's natural shine and make it much easier to tame. With our hair type test, you can find out your haircare requirements quite simply at home in front of your mirror.

19 October 2023