Jimmy Choo I Want Choo Forever Eau de Parfum Spray

There are so many fragrances out there to choose from. But what if you could create your own individual fragrance that emphasises your personality and matches all your preferences? With perfume layering, you can extract the nuances from your fragrances that you particularly like and perhaps discover new favourite scents. Find out the best way to layer perfume here.

18 June 2024

The days are getting warmer and the holidays are starting. The question pops up every time: “How should I pack and what liquids am I allowed to take onto the aeroplane?“ Liquids are only permitted in limited quantities in hand luggage on flights. Find out here how you can still take perfume and other liquids in your hand luggage.

24 October 2023

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023