JOICO Style & Finish JoiWhip

The range of haircare products out there is huge and can be overwhelming. You can save a lot of time in finding out which haircare is right for you by identifying your hair type. This will unlock your hair's natural shine and make it much easier to tame. With our hair type test, you can find out your haircare requirements quite simply at home in front of your mirror.

19 October 2023

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024

Hair breakage makes your hair become thin and dull. It feels unpleasantly brittle and loses elasticity. To get rid of hair breakage, you should react to the very first signs of breakage. We show you which techniques and haircare tips can prevent hair breakage and how damaged hair can become healthy and resilient again.

12 January 2024