RITUALS Private Collection

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023

There are so many fragrances out there to choose from. But what if you could create your own individual fragrance that emphasises your personality and matches all your preferences? With perfume layering, you can extract the nuances from your fragrances that you particularly like and perhaps discover new favourite scents. Find out the best way to layer perfume here.

18 June 2024

The days are getting warmer and the holidays are starting. The question pops up every time: “How should I pack and what liquids am I allowed to take onto the aeroplane?“ Liquids are only permitted in limited quantities in hand luggage on flights. Find out here how you can still take perfume and other liquids in your hand luggage.

24 October 2023