Selective Professional Artistic Flair

If you sometimes wonder why your locks are so dry or why your rich conditioner or intensive hair mask doesn’t produce the desired results, then the answer to your question could lie in the porosity of your hair. This is because hair porosity is decisive for how well the care substances can penetrate and take effect. With our tips and tricks, we show you how to determine hair porosity and adapt your care routine to your hair type.

24 October 2024

It’s annoying when freshly coloured hair loses its shine after a few weeks. The shine and intensity that the hair has shortly after a colour treatment is so beautiful. The good news is there are ways you can revive this shine and refresh your hair colour. Whether glosses, colour shampoos or colour masks – what they all have in common is that after using them your hair looks salon fresh.

16 May 2025

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023