Selective Professional REBUILDING

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023

Dry curly hair can be a real challenge when it comes to hair care. If you find yourself fighting against split ends and frizz on a daily basis, it’s time for more solutions and less suffering. We’ll show you how to optimally care for dry curly hair and make your hair shine. Say goodbye to straw-like curls and watch them get their bounce back.

29 October 2024