Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Bold Blurring Blush
39.00 €
35.10 €
RRP: 52.00 €
Alessandro
Striplac UV Colour
Nails
UV Nagellack
12.59 €
11.33 €
Erborian
BB & CC Creams
Finish
CC Crème
20.95 € 18.86 €
Clinique
Eyes
Make-up
High Impact Mascara
33.00 € 29.70 €
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Liquid
35.25 €
31.73 €
RRP: 47.00 €
Clinique
Lips
Make-up
Almost Lipstick
29.50 € 26.55 €
NEONAIL
Pure Love
Collections
Colour UV nail polish
8.99 €
8.09 €
RRP: 11.99 €
it Cosmetics
Concealer
Facial make-up
Do It All Radiant Concealer
25.50 €
22.95 €
RRP: 34.00 €
NEONAIL
Coloured UV nail polishes
Nails
Starter Set 21 Days
44.99 €
40.49 €
RRP: 59.99 €
ANNY
Nail Polish
Nails
Nail Polish
Nude & Pink
9.99 € 8.99 €
Morphe
Contouring
Facial make-up
Shapelifter Micro Contour Stick
11.25 €
10.13 €
RRP: 15.00 €
Yves Saint Laurent
Facial make-up
Make-up
All Hours Glow Foundation
57.00 € 51.30 €
NEONAIL
Top Coat
Nails
Hard Top
10.49 €
9.44 €
RRP: 13.99 €
Yves Saint Laurent
Facial make-up
Make-up
All Hours Hyper Luminize Couture Highlighter
62.00 € 55.80 €
NEONAIL
Lady in Red
Collections
Colour UV nail polish
8.99 €
8.09 €
RRP: 11.99 €
NEONAIL
Coloured UV nail polishes
Nails
Starter Set Basic 21 Days
33.74 €
30.37 €
RRP: 44.99 €
Morphe
Lipstick
Lip make-up
Lip Filter Hydroplump Soft Matte Lipstick
16.79 € 15.11 €
OPI
OPI RapiDry
OPI Collections
Quick Dry Nail Polish
9.99 € 8.99 €
ANNY
Nail Polish
Nails
Nail Polish
Red
9.99 € 8.99 €
NEONAIL
Liability and preparation
Nails
Cellulose pads 12-ply
5.99 €
5.39 €
RRP: 7.99 €
Lancôme
Eyes
Make-up
The Great Minaudière Premium Palette Holiday Collection
150.00 € 135.00 €
Benefit
Foundation
Complexion
The POREfessional Foundation
Smoothing & pore-refining foundation with niacinamide
49.00 € 44.10 €
ARTDECO
Lipgloss & lipstick
Lips
Perfect Colour Lipstick
13.50 € 12.15 €
NEONAIL
Top Coat
Nails
Dry Top
9.74 €
8.77 €
RRP: 12.99 €
Morphe
Lip pencils
Lip make-up
Signature Lip Pencil
9.88 € 8.89 €
NARS
Highlighter
Facial make-up
Light Reflecting Powder Luminiser (refillable)
32.00 € 28.80 €
NEONAIL
Base Coat
Nails
Hard Base
10.49 €
9.44 €
RRP: 13.99 €
NEONAIL
Milady
Collections
Colour UV nail polish
8.99 €
8.09 €
RRP: 11.99 €
Clinique
Lips
Make-up
Pop Cheek & Lip Oil
31.50 € 28.35 €
SENSAI
Foundations
Make-up
Glowing Base SPF10
57.00 € 51.30 €
ANNY
Nail Polish
Nails
Nail Polish
Brown
9.99 € 8.99 €
Morphe
Eyebrows
Eye make-up
Nano Brow Pencil
9.75 €
8.78 €
RRP: 13.00 €
NEONAIL
Bloomy Vibes
Collections
Colour UV nail polish
8.99 €
8.09 €
RRP: 11.99 €
NEONAIL
Base Coat
Nails
Revital Base Fiber
10.49 €
9.44 €
RRP: 13.99 €
ANNEMARIE BÖRLIND
Lips
Make-up
Natural Lip Glow
19.95 € 17.96 €
Alessandro
Striplac UV Colour
Nails
Travel & Go Essential Set
22.49 €
20.24 €
NEONAIL
Coloured UV nail polishes
Nails
Colour UV gel nail polish
8.99 €
8.09 €
RRP: 11.99 €
ARTDECO
Complexion accessories
Complexion
Illusion Palette for Cheeks & Eyes
Limited Edition
16.95 € 15.26 €
SENSAI
Foundations
Make-up
Radiant Glow Foundation
59.00 € 53.10 €
Morphe
Eyebrows
Eye make-up
Micro Manager Gripping Brow Gel
10.37 €
9.33 €
RRP: 13.83 €
NARS
Lipsticks
Lip make-up
Explicit Lipstick
41.95 € 37.76 €
ARTDECO
Eye accessories
Eyes
Beauty Box Quattro - Anniversary Design
Limited Edition
5.21 €
4.69 €
RRP: 6.95 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Pearl
2.66 €
2.39 €
RRP: 3.55 €
ARTDECO
Lipgloss & lipstick
Lips
Couture Lipstick Refill - SPF15
8.96 € 8.06 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Metallic
Limited Edition
2.66 €
2.39 €
RRP: 3.55 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Matt
2.66 €
2.39 €
RRP: 3.55 €
NEONAIL
Base Coat
Nails
Baby Boomer
10.49 €
9.44 €
RRP: 13.99 €
NEONAIL
Coloured UV nail polishes
Nails
Starter Set First Choice
33.74 €
30.37 €
RRP: 44.99 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Base
Limited Edition
7.95 € 7.16 €
By Terry
Facial make-up
Make-up
UV Base Daily Care SPF 50
44.25 €
39.83 €
RRP: 59.00 €
NEONAIL
Nail care
Nails
Cuticle Remover
4.12 €
3.71 €
RRP: 5.49 €
NEONAIL
Baby Boomer
Collections
Baby Boomer Set - Rose
22.49 €
20.24 €
RRP: 29.99 €
NEONAIL
Nail cutter
Electrical appliances
Nail Drill
29.99 €
26.99 €
RRP: 39.99 €
florence by mills
Lips
Make-up
Butter Cremè Super Balm
16.00 € 14.40 €
BABOR
Facial make-up
Make-up
Tinted Hydra Moisture
36.90 € 33.21 €
NEONAIL
Wild Sides of You
Collections
Color UV Nagellack
8.99 €
8.09 €
RRP: 11.99 €
NEONAIL
Fall in Colors
Collections
Colour UV nail polish
8.99 €
8.09 €
RRP: 11.99 €
NEONAIL
Base Coat
Nails
Base/Top 2in1
9.74 €
8.77 €
RRP: 12.99 €
ARTDECO
Primer
Complexion
3 In 1 Make-up Fixing Spray
17.95 € 16.16 €
GIVENCHY
Lips
Make-up
Le Rouge Velvet Matte
48.00 € 43.20 €
