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Hot season – hot trends

Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.

Dewy look

Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.

No-make-up look

Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.

Less is more: Skin minimalism

The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.

Trending summer beauty products

Eyes
+18

Armani

Eyes

Make-up

Eye Tint

Rating 4,38/5 Stars

36.95 €

3,9 ml
OFFER
NEW
Striplac UV Colour
+96

Alessandro

Striplac UV Colour

Nails

UV Nagellack

Rating 0/5 Stars

Fire Icon 12.59 €

6,5 ml
NEW
Blush & Bronzer
+4

Morphe

Blush & Bronzer

Facial make-up

Cheek Thrills Rouge Trio After Party

Rating 0/5 Stars

21.95 €

1 pcs. (€21.95 / 1 pcs.)
NEW
Eyes
+7

Yves Saint Laurent

Eyes

Make-up

Couture Mini Clutch

Rating 5/5 Stars

69.00 €

4 g
NEW
Lipstick
+8

Lancôme

Lipstick

Make-up

Juicy Tubes

Rating 4,33/5 Stars

20.00 €

15 ml (€1,333.33 / 1 l)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

UV Top Coat

Rating 0/5 Stars

Fire Icon 12.59 €

6,5 ml
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

Prep & Shine Pads

Rating 0/5 Stars

Fire Icon 7.19 €

50 pcs. (€0.14 / 1 pcs.)
OFFER
NEW
Eyes

Lancôme

Eyes

Make-up

Hypnôse Drama Waterproof

Rating 4,31/5 Stars

Fire Icon 30.95 €

RRP: 39.00 €

8 ml
NEW
Eye Shadow
+3

Morphe

Eye Shadow

Eye make-up

ChromaPlus 6-Pan Eyeshadow Palette

Rating 0/5 Stars

17.78 €

7,5 g
OFFER
NEW
Face make-up
+8

Estée Lauder

Face make-up

Make-up

Double Wear Stay-in-Place Concealer

Rating 0/5 Stars

Fire Icon 29.95 €

12 ml (€2,495.83 / 1 l)
NEW
Blush
+1

NARS

Blush

Facial make-up

Hot Escape Cheek Palette

Rating 0/5 Stars

51.95 €

14 g (€3,710.71 / 1 kg)
NEW
Eye Shadow
+13

NARS

Eye Shadow

Eye make-up

Total Seduction Eyeshadow Stick

Rating 0/5 Stars

34.95 €

1,6 g
NEW
Eye Shadow
+4

Morphe

Eye Shadow

Eye make-up

Solo Artist Priming Cream Eyeshadow

Rating 0/5 Stars

11.85 €

48,5 g (€244.33 / 1 kg)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

Prime Coat

Rating 0/5 Stars

Fire Icon 12.59 €

6,5 ml
NEW
Tints
+1

Benefit

Tints

Lips

Benetint

Lip and Cheek Tint

Rating 4,33/5 Stars

26.00 €

6 ml
NEW
Nail Polish

manucurist Paris

Nail Polish

Nails

Active Shine

Rating 0/5 Stars

15.95 €

15 ml (€1,063.33 / 1 l)
NEW
Nail Polish

manucurist Paris

Nail Polish

Nails

Active Bright

Rating 0/5 Stars

15.95 €

15 ml (€1,063.33 / 1 l)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

UV Starter Set Dry Nails

Rating 0/5 Stars

Fire Icon 53.99 €

1 pcs. (€53.99 / 1 pcs.)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

UV Starter Set Normal & Soft Nails

Rating 0/5 Stars

Fire Icon 53.99 €

1 pcs. (€53.99 / 1 pcs.)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

UV Polish Remover

Rating 0/5 Stars

Fire Icon 11.69 €

125 ml (€93.52 / 1 l)
NEW
Lipstick
+21

Lancôme

Lipstick

Make-up

L'Absolu Rouge Intimatte

Rating 5/5 Stars

42.00 €

3,4 g
NEW
Lipliner
+18

PUPA Milano

Lipliner

Lips

True Lips

Rating 5/5 Stars

17.70 €

1,2 g
OFFER
NEW
Nail care

Alessandro

Nail care

Skin care

Care & Gloss Pen

Rating 0/5 Stars

Fire Icon 8.99 €

2,8 ml
NEW
Mascara

ARTDECO

Mascara

Eyes

Lash Hero Tubing Mascara

Rating 0/5 Stars

14.36 €

10 ml (€1,436.00 / 1 l)
NEW
Bronzer
+2

Benefit

Bronzer

Complexion

Hoola Wave - Bronzing Balm

Waterproof

Rating 5/5 Stars

39.00 €

8 g
NEW
Complexion

Sol de Janeiro

Complexion

Make Up

Glowmotions Glow Oil

Rio Sunset

Rating 0/5 Stars

34.00 €

75 ml (€453.33 / 1 l)
NEW
BB & CC creams
+1

HYPOAllergenic

BB & CC creams

Facial make-up

BB Cream SPF 50

Rating 0/5 Stars

7.95 €

30 g (€265.00 / 1 kg)
NEW
Coloured UV nail polishes
+6

NEONAIL

Coloured UV nail polishes

Nails

Colour UV gel nail polish

Summer Collection 2025

Rating 0/5 Stars

10.99 €

7,2 ml
NEW
Foundation
+17

Lancôme

Foundation

Make-up

Skin Idôle 3+ Serum Supertint

Rating 0/5 Stars

48.00 €

30 ml (€1,600.00 / 1 l)
NEW
Blush & Bronzer
+2

Morphe

Blush & Bronzer

Facial make-up

Sudden Heat Bronzer Stick

Rating 0/5 Stars

17.78 €

28 g (€635.00 / 1 kg)
NEW
Rouge

ARTDECO

Rouge

Make-up

Bronze stick

Rating 0/5 Stars

9.95 €

4,5 g
NEW
Nail Lacquer
+8

OPI

Nail Lacquer

Nail polish

Nail varnish

Rating 0/5 Stars

16.00 €

15 ml (€1,066.67 / 1 l)
OFFER
NEW
Eyes
+5

Clinique

Eyes

Make-up

High Impact™ Gel Tech Eyeliner

Rating 0/5 Stars

Fire Icon 23.95 €

0,35 g
NEW
Eye brows

ARTDECO

Eye brows

Eyes

Brow Lift Lamination

Waterproof

Rating 0/5 Stars

11.66 €

6 ml
OFFER
NEW
Eyes

Clinique

Eyes

Make-up

High Impact Mascara Set

Rating 0/5 Stars

Fire Icon 26.95 €

1 pcs. (€26.95 / 1 pcs.)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

UV Basic Set Normal & Soft Nails

Rating 0/5 Stars

Fire Icon 31.49 €

1 pcs. (€31.49 / 1 pcs.)
NEW
Facial make-up
+1

Armani

Facial make-up

Make-up

Luminous Silk Bronzer

Rating 0/5 Stars

56.95 €

18 g (€3,163.89 / 1 kg)
NEW
Lipstick
+11

Lancôme

Lipstick

Make-up

Lip Idôle Juicytreat

Rating 0/5 Stars

39.00 €

9 ml
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

Polishing file

Rating 0/5 Stars

Fire Icon 7.19 €

1 pcs. (€7.19 / 1 pcs.)
NEW
Bronzer
+2

Laura Mercier

Bronzer

Facial make-up

Bronze Colour Infusion

Rating 0/5 Stars

41.95 €

9 g
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

Correcting Pen

Rating 0/5 Stars

Fire Icon 8.99 €

2,8 ml
NEW
Eye brows

ARTDECO

Eye brows

Eyes

24h Micro Brow Liquid Liner

Waterproof

Rating 0/5 Stars

10.76 €

0,3 ml
NEW
Face make-up
+3

Estée Lauder

Face make-up

Make-up

Double Wear Stay In Place Matte Powder Foundation

Rating 0/5 Stars

59.00 €

11 g (€5,363.64 / 1 kg)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

Peel Off Remover

Rating 0/5 Stars

Fire Icon 6.74 €

6,5 ml
OFFER
NEW
Eyes

Clinique

Eyes

Make-up

High Impact High-Fi Mascara Set

Rating 0/5 Stars

Fire Icon 29.95 €

1 pcs. (€29.95 / 1 pcs.)
NEW
Highlighter

HYPOAllergenic

Highlighter

Facial make-up

Aura Del Sol Cream Highlighter

Rating 0/5 Stars

4.99 €

3,5 g
NEW
Eye brows

ARTDECO

Eye brows

Eyes

Sculpting Brow Styler

Waterproof

Rating 0/5 Stars

10.76 €

15 g (€717.33 / 1 kg)
NEW
Facial make-up
+1

Armani

Facial make-up

Make-up

Luminous Silk Cheek Tint Shine

Rating 0/5 Stars

44.95 €

12 ml (€3,745.83 / 1 l)
NEW
Lip care

HYPOAllergenic

Lip care

Lip make-up

Aura del Sol Lip Oil

Rating 0/5 Stars

4.99 €

10 g (€499.00 / 1 kg)
Nearly sold out
NEW
Lips
+9

Bobbi Brown

Lips

Make-up

Extra Color Shine

Rating 0/5 Stars

45.95 €

3 g
NEW
Bronzer

HYPOAllergenic

Bronzer

Facial make-up

Aura Del Sol Cream Bronzer

Rating 0/5 Stars

4.99 €

3,5 ml
NEW
Nail Polish

manucurist Paris

Nail Polish

Nails

Base Fortifiante

Base Coat

Rating 0/5 Stars

16.00 €

15 ml (€1,066.67 / 1 l)
NEW
Eye Shadow
+1

Morphe

Eye Shadow

Eye make-up

ChromaPlus 12-Pan Eyeshadow Palette

Rating 0/5 Stars

24.69 €

15 g (€1,646.00 / 1 kg)
NEW
Rouge

ARTDECO

Rouge

Make-up

Blush stick

Rating 0/5 Stars

9.95 €

4,5 g
NEW
Rouge

HYPOAllergenic

Rouge

Facial make-up

Aura Del Sol Cream Blush

Rating 0/5 Stars

4.99 €

4,5 g
OFFER
NEW
Complexion
+3

GIVENCHY

Complexion

Make-up

Prisme Libre 4-Color Pressed Powder

Rating 0/5 Stars

44.95 €

7 g
NEW
Make-up

ARTDECO

Make-up

Facial make-up

Glow Stick

Rating 0/5 Stars

9.95 €

5 g
OFFER
NEW
Lips
+6

GIVENCHY

Lips

Make-up

Le Rose Perfecto Shine

Rating 0/5 Stars

35.95 €

3,2 g
NEW
Lip care

HYPOAllergenic

Lip care

Lip make-up

Lip Mask SPF 50

Rating 0/5 Stars

4.99 €

10 g (€499.00 / 1 kg)
OFFER
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

French Stamper

Rating 0/5 Stars

Fire Icon 3.59 €

1 pcs. (€3.59 / 1 pcs.)
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*All prices incl. legal VAT; gift cards 0% VA; the shipping is free for orders over €29.95 euros; below that, it costs €3.99 within Germany; view international shipping costs here.

** For detailed information about the discount conditions, please refer to your personal welcome newsletter