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Hot season – hot trends

Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.

Dewy look

Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.

No-make-up look

Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.

Less is more: Skin minimalism

The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.

Trending summer beauty products

NEW
Facial make-up
+10

Yves Saint Laurent

Facial make-up

Make-up

Make Me Blush Bold Blurring Blush

Rating 0/5 Stars

49.00 €

5 g
NEW
Striplac UV Colour
+99

Alessandro

Striplac UV Colour

Nails

UV Nagellack

Rating 0/5 Stars

13.99 €

6,5 ml
NEW
Eye Shadow
+3

Morphe

Eye Shadow

Eye make-up

ChromaPlus 6-Pan Eyeshadow Palette

Rating 0/5 Stars

17.95 €

7,5 g
NEW
Facial make-up

Yves Saint Laurent

Facial make-up

Make-up

Couture Face Palette

Rating 0/5 Stars

72.00 €

6 g
OFFER
NEW
Eyes
+5

Yves Saint Laurent

Eyes

Make-up

Couture Mini Clutch

Rating 5/5 Stars

Fire Icon 56.95 €

RRP: 69.00 €

4 g
OFFER
NEW
Lipstick
+8

Lancôme

Lipstick

Make-up

Juicy Tubes

Rating 4,33/5 Stars

Fire Icon 15.95 €

RRP: 20.00 €

15 ml (€1,063.33 / 1 l)
Nearly sold out
NEW
Eye Shadow
+4

Morphe

Eye Shadow

Eye make-up

Solo Artist Priming Cream Eyeshadow

Rating 0/5 Stars

11.95 €

48,5 g (€246.39 / 1 kg)
NEW
Facial make-up
+6

Yves Saint Laurent

Facial make-up

Make-up

Make Me Blush Liquid

Rating 0/5 Stars

47.00 €

15 ml (€3,133.33 / 1 l)
Nearly sold out
NEW
Eye Shadow
+1

Morphe

Eye Shadow

Eye make-up

ChromaPlus 12-Pan Eyeshadow Palette

Rating 0/5 Stars

24.95 €

15 g (€1,663.33 / 1 kg)
NEW
Lips
+1

Clinique

Lips

Make-up

Almost Lipstick

Rating 5/5 Stars

29.50 €

1,9 g
NEW
Pure Love
+5

NEONAIL

Pure Love

Collections

Colour UV nail polish

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
BB & CC Creams
+3

Erborian

BB & CC Creams

Finish

CC Crème

Rating 0/5 Stars

25.50 €

15 ml (€1,700.00 / 1 l)
NEW
Top Coat

NEONAIL

Top Coat

Nails

Hard Top

Rating 0/5 Stars

13.99 €

7,2 ml
NEW
Tints
+1

Benefit

Tints

Lips

Benetint

Lip and Cheek Tint

Rating 4,33/5 Stars

26.00 €

6 ml
Nail Polish

manucurist Paris

Nail Polish

Nails

Active Plump

Nail Care Effects

Rating 0/5 Stars

15.95 €

15 ml (€1,063.33 / 1 l)
NEW
Coloured UV nail polishes
+5

NEONAIL

Coloured UV nail polishes

Nails

Colour UV gel nail polish

Summer Collection 2025

Rating 0/5 Stars

10.95 €

7,2 ml
NEW
Nail Polish
+17

ANNY

Nail Polish

Nails

Nail Polish

Nude & Pink

Rating 0/5 Stars

9.99 €

15 ml (€666.00 / 1 l)
NEW
Lipliner
+18

PUPA Milano

Lipliner

Lips

True Lips

Rating 5/5 Stars

17.95 €

1,2 g
NEW
Blush & Bronzer
+2

Morphe

Blush & Bronzer

Facial make-up

Sudden Heat Bronzer Stick

Rating 0/5 Stars

17.95 €

28 g (€641.07 / 1 kg)
NEW
Bridal
+4

NEONAIL

Bridal

Collections

Colour UV nail polish

Limited Edition

Rating 0/5 Stars

11.95 €

7,2 ml
NEW
Coloured UV nail polishes

NEONAIL

Coloured UV nail polishes

Nails

Starter Set 21 Days

Rating 0/5 Stars

59.99 €

1 pcs. (€59.99 / 1 pcs.)
NEW
Lady in Red
+5

NEONAIL

Lady in Red

Collections

Colour UV nail polish

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
Facial make-up
+1

Yves Saint Laurent

Facial make-up

Make-up

All Hours Hyper Luminize Couture Highlighter

Rating 0/5 Stars

62.00 €

8,5 g
NEW
Contouring
+4

Morphe

Contouring

Facial make-up

Shapelifter Micro Contour Stick

Rating 0/5 Stars

15.00 €

14,6 g (€1,027.40 / 1 kg)
NEW
Complexion accessories

ARTDECO

Complexion accessories

Complexion

Glow Stick

Rating 0/5 Stars

8.96 €

5 g
NEW
Lipgloss & lipstick
+3

ARTDECO

Lipgloss & lipstick

Lips

Glossy Lip Chubby

Rating 0/5 Stars

8.96 €

1,8 g
NEW
Nail Polish
+14

ANNY

Nail Polish

Nails

Nail Polish

Red

Rating 0/5 Stars

9.99 €

15 ml (€666.00 / 1 l)
NEW
Milady
+2

NEONAIL

Milady

Collections

Colour UV nail polish

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
Powder & Blush

ARTDECO

Powder & Blush

Complexion

Bronze stick

Rating 0/5 Stars

8.96 €

4,5 g
NEW
Nail Polish
+3

ARTDECO

Nail Polish

Nails

Quick Dry Nail Lacquer - Mini Edition

Limited Edition

Rating 0/5 Stars

4.46 €

5 ml
NEW
Brushes

it Cosmetics

Brushes

Accessories

Smoothing Spatula Brush

Heavenly Luxe #10

Rating 0/5 Stars

46.95 €

1 pcs. (€46.95 / 1 pcs.)
NEW
OPI RapiDry
+28

OPI

OPI RapiDry

OPI Collections

Quick Dry Nail Polish

Rating 0/5 Stars

9.99 €

9 ml
NEW
Powder & Blush

ARTDECO

Powder & Blush

Complexion

Blush stick

Rating 0/5 Stars

8.96 €

4,5 g
NEW
Facial make-up
+27

Yves Saint Laurent

Facial make-up

Make-up

All Hours Glow Foundation

Rating 0/5 Stars

57.00 €

25 ml (€2,280.00 / 1 l)
NEW
Candy Girl

NEONAIL

Candy Girl

Collections

Colour UV nail polish

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
Lipgloss
+1

PUPA Milano

Lipgloss

Lips

Shock Plump

Rating 0/5 Stars

21.95 €

5 ml
NEW
Coloured UV nail polishes

NEONAIL

Coloured UV nail polishes

Nails

Starter Set Basic 21 Days

Rating 0/5 Stars

44.99 €

1 pcs. (€44.99 / 1 pcs.)
NEW
Bloomy Vibes
+3

NEONAIL

Bloomy Vibes

Collections

Colour UV nail polish

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
Mascara

PUPA Milano

Mascara

Eyes

Vamp! Lash Extender

Rating 0/5 Stars

19.95 €

14 ml (€1,425.00 / 1 l)
NEW
Striplac UV Colour

Alessandro

Striplac UV Colour

Nails

Travel & Go Essential Set

Rating 0/5 Stars

24.99 €

1 pcs. (€24.99 / 1 pcs.)
NEW
Highlighter
+3

Benefit

Highlighter

Complexion

Glow-la-la Highlighter

Waterproof

Rating 5/5 Stars

42.00 €

3 g
NEW
Eyebrows
+3

Morphe

Eyebrows

Eye make-up

Nano Brow Pencil

Rating 0/5 Stars

13.00 €

5 g
NEW
Sponges

Morphe

Sponges

Accessories

Cloud Cussion Seamless Puff

Rating 0/5 Stars

7.95 €

1 pcs. (€7.95 / 1 pcs.)
NEW
Highlighter
+7

NARS

Highlighter

Facial make-up

Light Reflecting Powder Luminiser (refillable)

Rating 0/5 Stars

32.00 €

6 g
NEW
Eye Shadow

ARTDECO

Eye Shadow

Eyes

Iconic Eyeshadow Palette

Rating 0/5 Stars

15.26 €

1 pcs. (€15.26 / 1 pcs.)
NEW
Wild Sides of You

NEONAIL

Wild Sides of You

Collections

Color UV Nagellack

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
Base Coat

NEONAIL

Base Coat

Nails

Hard Base

Rating 0/5 Stars

13.99 €

7,2 ml
NEW
Lipsticks
+27

NARS

Lipsticks

Lip make-up

Explicit Lipstick

Rating 5/5 Stars

42.00 €

3,8 g
NEW
Eyebrows

Morphe

Eyebrows

Eye make-up

Micro Manager Gripping Brow Gel

Rating 0/5 Stars

13.83 €

13,7 g (€1,009.49 / 1 kg)
NEW
Primer

smashbox

Primer

Eye make-up

Photo Finish Pore-Vanishing Primer

Rating 0/5 Stars

42.95 €

30 ml (€1,431.67 / 1 l)
NEW
Product Placeholder

BABOR

Lips

Make-up

Lip Balm

Rating 0/5 Stars

12.95 €

15 ml (€863.33 / 1 l)
NEW
Lipgloss
+21

PUPA Milano

Lipgloss

Lips

Miss Pupa Gloss

Rating 0/5 Stars

17.95 €

5 ml
NEW
Lips

ANNEMARIE BÖRLIND

Lips

Make-up

Natural Lip Glow

Rating 0/5 Stars

19.95 €

4,2 g
NEW
Nail Polish
+2

ANNY

Nail Polish

Nails

Nail Polish

Brown

Rating 4,5/5 Stars

9.99 €

15 ml (€666.00 / 1 l)
NEW
Mrs. Bella

NEONAIL

Mrs. Bella

Mrs. Bella Collections

Colour UV nail polish

Rating 0/5 Stars

11.99 €

7,2 ml
NEW
Top Coat

NEONAIL

Top Coat

Nails

Dry Top

Rating 0/5 Stars

12.99 €

7,2 ml
NEW
Blush

Benefit

Blush

Complexion

Blossy

Rating 0/5 Stars

36.00 €

6 g
NEW
Baby Boomer

NEONAIL

Baby Boomer

Collections

UV Gel Polish Base & Airbrush Duo

Rating 0/5 Stars

19.95 €

1 pcs. (€19.95 / 1 pcs.)
Nearly sold out
NEW
Facial make-up

By Terry

Facial make-up

Make-up

UV Base Daily Care SPF 50

Rating 0/5 Stars

58.95 €

30 ml (€1,965.00 / 1 l)
NEW
Nail care

NEONAIL

Nail care

Nails

Cuticle Remover

Rating 0/5 Stars

5.49 €

7,2 ml
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