Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
Bobbi Brown
Cheeks
Make-up
Pot Rouge
44.95 € 40.46 €
- 35.06 €
- 31.55 €
- 44.95 €
- 40.46 €
florence by mills
Face
Make-up
Cheeky Pop Blush Stick
19.95 € 17.96 €
- 15.56 €
- 14.00 €
- 19.95 €
- 17.96 €
Pixi
Facial make-up
Make-up
On The Glow Blush
23.95 € 21.56 €
- 18.68 €
- 16.81 €
- 23.95 €
- 21.56 €
Pat McGrath Labs
Facial make-up
Make-up
Divine Blush: Legendary Glow Colour Balm
32.95 € 29.66 €
- 25.70 €
- 23.13 €
- 32.95 €
- 29.66 €
Armani
Facial make-up
Make-up
Fluid Sheer
38.95 € 35.06 €
- 30.38 €
- 27.34 €
- 38.95 €
- 35.06 €
Benefit
Highlighter
Complexion
Dew-la-la glowy liquid highlighter
42.00 € 37.80 €
- 32.76 €
- 29.48 €
- 42.00 €
- 37.80 €
Flormar
Highlighter
Facial make-up
Glow Drops Highlighter
12.95 € 11.66 €
- 10.10 €
- 9.09 €
- 12.95 €
- 11.66 €
KEVYN AUCOIN
Highlighter
Face make-up
Glass Glow Face
29.95 € 26.96 €
- 23.36 €
- 21.02 €
- 29.95 €
- 26.96 €
Yves Saint Laurent
Lips
Make-up
Loveshine Gloss
46.95 € 42.26 €
- 36.62 €
- 32.96 €
- 46.95 €
- 42.26 €
Lancôme
Lipstick
Make-up
Juicy Tubes
19.95 € 17.96 €
- 15.56 €
- 14.00 €
- 19.95 €
- 17.96 €
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Flormar
Ligloss
Lip make-up
Water Lip Stain
6.95 € 6.26 €
- 5.42 €
- 4.88 €
- 6.95 €
- 6.26 €
Benefit
Tints
Lips
Benetint
Lip and Cheek Tint
26.00 € 23.40 €
- 20.28 €
- 18.25 €
- 26.00 €
- 23.40 €
PUPA Milano
Blush
Facial make-up
Wonder Me Blush
19.95 € 17.96 €
- 15.56 €
- 14.00 €
- 19.95 €
- 17.96 €
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Bold Blurring Blush
51.95 € 46.76 €
- 40.52 €
- 36.47 €
- 51.95 €
- 46.76 €
Milk Touch
Rouge
Make-up
Touch my Cheek
14.95 € 13.46 €
- 11.66 €
- 10.49 €
- 14.95 €
- 13.46 €
T. LeClerc
Facial make-up
Make-up
Powder Blush
38.95 € 35.06 €
- 30.38 €
- 27.34 €
- 38.95 €
- 35.06 €
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
Alessandro
Striplac UV Colour
Nails
UV Nagellack
13.99 € 12.59 €
- 10.91 €
- 9.82 €
- 13.99 €
- 12.59 €
Nailberry
Nail Polish
Nails
Oxygenated Nail Lacquer
L'Oxygéné
21.00 € 18.90 €
- 16.38 €
- 14.74 €
- 21.00 €
- 18.90 €
manucurist Paris
Nail Polish
Nails
Green
13.95 € 12.56 €
- 10.88 €
- 9.79 €
- 13.95 €
- 12.56 €
GUERLAIN
Lips
Make-up
KissKiss Bee Glow Oil
43.95 € 39.56 €
- 34.28 €
- 30.85 €
- 43.95 €
- 39.56 €
ARTDECO
Nail Polish
Nails
Art Couture Nail Lacquer
8.95 € 8.06 €
- 6.98 €
- 6.28 €
- 8.95 €
- 8.06 €
Morphe
Eye make-up brush sets
Brushes
16-Piece Brush Set
92.95 € 83.66 €
- 72.50 €
- 65.25 €
- 92.95 €
- 83.66 €
Clinique
Moisturiser
Skin care
Clinique's Greatest Hits
118.95 € 107.06 €
- 92.78 €
- 83.50 €
- 118.95 €
- 107.06 €
florence by mills
Lips
Make-up
Stay Plush Serum Infused Lip Oil Tint
17.95 € 16.16 €
- 14.00 €
- 12.60 €
- 17.95 €
- 16.16 €
bareMinerals
Foundation
Face Makeup
Original Pressed Powder Foundation Mineral SPF 15
39.95 € 35.96 €
- 31.16 €
- 28.04 €
- 39.95 €
- 35.96 €
Clinique
Eyes
Make-up
Cult Classics On The Go
18.95 € 17.06 €
- 14.78 €
- 13.30 €
- 18.95 €
- 17.06 €
Laura Mercier
Fixing Spray & Fixing Powder
Facial make-up
Translucent Hydrating Setting Spray Ultra-Blur
Waterproof
37.95 € 34.16 €
- 29.60 €
- 26.64 €
- 37.95 €
- 34.16 €
Benefit
Mascara
Eyes
What's that Lash Set
Value of goods: 35,00 €
24.00 € 21.60 €
- 18.72 €
- 16.85 €
- 24.00 €
- 21.60 €
La Mer
Lips
Make-up
The Lip Treatment
89.95 € 80.96 €
- 70.16 €
- 63.14 €
- 89.95 €
- 80.96 €
ARTDECO
Powder & Blush
Complexion
Galactic Blush Couture
24.95 € 22.46 €
- 19.46 €
- 17.51 €
- 24.95 €
- 22.46 €
By Terry
Facial make-up
Make-up
Glow Up Brightening CC Serum Duo Set
24.95 € 22.46 €
- 19.46 €
- 17.51 €
- 24.95 €
- 22.46 €
Benefit
Mascara
Eyes
GameJoy - Beauty Set
Value of goods: 70,00 €
42.00 € 37.80 €
- 32.76 €
- 29.48 €
- 42.00 €
- 37.80 €
ARTDECO
Eyeliner & Kajal
Eyes
Metallic Eye Liner Long-Lasting
Waterproof
7.95 € 7.16 €
- 6.20 €
- 5.58 €
- 7.95 €
- 7.16 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Jewels
5.95 € 5.36 €
- 4.64 €
- 4.18 €
- 5.95 €
- 5.36 €
ARTDECO
Eye accessories
Eyes
Beauty Box Trio
Limited Cosmic Design
10.95 € 9.86 €
- 8.54 €
- 7.69 €
- 10.95 €
- 9.86 €
Benefit
Tints
Lips
Talk Beauty To Me Set
Value of goods: 57,00 €
35.00 € 31.50 €
- 27.30 €
- 24.57 €
- 35.00 €
- 31.50 €
Real Techniques
Sponge Sets
Sponges
Miracle Blend & Cleanse Set
11.95 € 10.76 €
- 9.32 €
- 8.39 €
- 11.95 €
- 10.76 €
Benefit
Eyebrow gel
Eyebrows
Game, Set, Bounce Set
Value of goods: 35,50 €
24.00 € 21.60 €
- 18.72 €
- 16.85 €
- 24.00 €
- 21.60 €
smashbox
Primer
Face make-up
Test Shot Primer Duo
19.95 € 17.96 €
- 15.56 €
- 14.00 €
- 19.95 €
- 17.96 €
ARTDECO
Lipgloss & lipstick
Lips
Cosmic Kiss Lip Filler
14.95 € 13.46 €
- 11.66 €
- 10.49 €
- 14.95 €
- 13.46 €
ARTDECO
Eyeliner & Kajal
Eyes
Long-wear Metallic Liquid Liner
Waterproof
11.66 € 10.49 €
- 9.09 €
- 8.19 €
- 11.66 €
- 10.49 €
bareMinerals
Primer
Face Makeup
Prime Time Original Foundation Primer
20.95 € 18.86 €
- 16.34 €
- 14.71 €
- 20.95 €
- 18.86 €
ANNY
Nail Polish
Nails
Nail Polish
ANNYbody's Darling
9.95 € 8.96 €
- 7.76 €
- 6.98 €
- 9.95 €
- 8.96 €
Clé de Peau Beauté
Face
Make-up
Translucent Loose Powder N
140.95 € 126.86 €
- 109.94 €
- 98.95 €
- 140.95 €
- 126.86 €
Morphe
Lip Gloss
Lip make-up
Misbehaved Mini Dripglass Lip Gloss Trio
20.95 € 18.86 €
- 16.34 €
- 14.71 €
- 20.95 €
- 18.86 €
GUERLAIN
Eyes
Make-up
Brow G Eye Brow Pen
30.95 € 27.86 €
- 24.14 €
- 21.73 €
- 30.95 €
- 27.86 €
Benefit
Eyebrow gel
Eyebrows
Browminoes Brow Set Nr. 3
Value of goods: 80,00 €
42.00 € 37.80 €
- 32.76 €
- 29.48 €
- 42.00 €
- 37.80 €
ARTDECO
Lipliner
Lips
Plumping Lip Fluid & Soft Lip Liner Waterproof Set
12.95 € 11.66 €
- 10.10 €
- 9.09 €
- 12.95 €
- 11.66 €
ARTDECO
Complexion accessories
Complexion
Cosmic Glow Drops
12.95 € 11.66 €
- 10.10 €
- 9.09 €
- 12.95 €
- 11.66 €
By Terry
Moisturiser
Skin care
Hyaluronic Prep & Set Essentials
48.95 € 44.06 €
- 38.18 €
- 34.36 €
- 48.95 €
- 44.06 €
OPI
Nail Lacquer
Nail polish
Nail varnish
15.95 € 14.36 €
- 12.44 €
- 11.20 €
- 15.95 €
- 14.36 €
Klapp Cosmetics
Hyaluronic
Produktlinie
Multiple Effect Colour & Care Cushion
30.95 € 27.86 €
- 24.14 €
- 21.73 €
- 30.95 €
- 27.86 €
ARTDECO
Lipliner
Lips
Plumping Lip Fluid & Soft Lip Liner Waterproof Set
12.95 € 11.66 €
- 10.10 €
- 9.09 €
- 12.95 €
- 11.66 €
HYPOAllergenic
Mascara
Eye make-up
Tubing Mascara
5.95 € 5.36 €
- 4.64 €
- 4.18 €
- 5.95 €
- 5.36 €
Anastasia Beverly Hills
Lipgloss
Lips
Mini Lip Velvet Duo
Limited Edition
29.95 € 26.96 €
- 23.36 €
- 21.02 €
- 29.95 €
- 26.96 €
ANNEMARIE BÖRLIND
Lips
Make-up
Natural Volume Lip Gloss
17.95 € 16.16 €
- 14.00 €
- 12.60 €
- 17.95 €
- 16.16 €
OPI
Infinite Shine
Nail polish
Nail varnish
18.95 € 17.06 €
- 14.78 €
- 13.30 €
- 18.95 €
- 17.06 €
ARTDECO
Lipliner
Lips
Plumping gift set
12.95 € 11.66 €
- 10.10 €
- 9.09 €
- 12.95 €
- 11.66 €
Anastasia Beverly Hills
Eyebrow colour
Eyes
Ultimate Brow Essentials Kit
34.95 € 31.46 €
- 27.26 €
- 24.53 €
- 34.95 €
- 31.46 €
smashbox
Eye shadow
Eye make-up
Always On Eye Shadow Stick
26.95 € 24.26 €
- 21.02 €
- 18.92 €
- 26.95 €
- 24.26 €
NARS
Powder
Facial make-up
Aura Illuminating Face & Body Luminising Powder
54.95 € 49.46 €
- 42.86 €
- 38.57 €
- 54.95 €
- 49.46 €
Clé de Peau Beauté
Lips
Make-up
Lipstick Matte
69.95 € 62.96 €
- 54.56 €
- 49.10 €
- 69.95 €
- 62.96 €
NARS
Lipsticks
Lip make-up
Explicit Lipstick
41.95 € 37.76 €
- 32.72 €
- 29.45 €
- 41.95 €
- 37.76 €
Alessandro
Nail care
Skin care
Express Nail Hardener
12.99 € 11.69 €
- 10.13 €
- 9.12 €
- 12.99 €
- 11.69 €
By Terry
Eyes
Make-up
Ombre Blackstar Matte & Shine
57.95 € 52.16 €
- 45.20 €
- 40.68 €
- 57.95 €
- 52.16 €
Klapp Cosmetics
Multi Level Performance
Produktlinie
Eye Make Up Remover
24.95 € 22.46 €
- 19.46 €
- 17.51 €
- 24.95 €
- 22.46 €
By Terry
Lips
Make-up
Lip & Cheek Bliss Duo
44.95 € 40.46 €
- 35.06 €
- 31.55 €
- 44.95 €
- 40.46 €
NARS
Lipgloss
Lip make-up
Afterglow Lip Shine
31.95 € 28.76 €
- 24.92 €
- 22.43 €
- 31.95 €
- 28.76 €
Erborian
BB & CC Creams
Finish
CC Water
22.95 € 20.66 €
- 17.90 €
- 16.11 €
- 22.95 €
- 20.66 €
bareMinerals
Foundation
Face Makeup
The Original Get Started Kit
42.95 € 38.66 €
- 33.50 €
- 30.15 €
- 42.95 €
- 38.66 €
