Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
Bobbi Brown
Cheeks
Make-up
Pot Rouge
44.95 € 40.46 €
- 33.71 €
- 30.34 €
- 44.95 €
- 40.46 €
Pixi
Facial make-up
Make-up
On The Glow Blush
23.95 € 21.56 €
- 17.96 €
- 16.17 €
- 23.95 €
- 21.56 €
Pat McGrath Labs
Facial make-up
Make-up
Divine Blush: Legendary Glow Colour Balm
32.95 € 29.66 €
- 24.71 €
- 22.24 €
- 32.95 €
- 29.66 €
Annayake
Facial make-up
Make-up
Touch of Blush - Blush en crème
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
Armani
Facial make-up
Make-up
Fluid Sheer
38.95 € 35.06 €
- 29.21 €
- 26.29 €
- 38.95 €
- 35.06 €
Lumene
Facial make-up
Make-up
Invisible Illumination Instant Illuminiser
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
Benefit
Highlighter
Complexion
Dew-la-la glowy liquid highlighter
42.00 € 37.80 €
- 31.50 €
- 28.35 €
- 42.00 €
- 37.80 €
Flormar
Highlighter
Facial make-up
Glow Drops Highlighter
12.95 € 11.66 €
- 9.71 €
- 8.74 €
- 12.95 €
- 11.66 €
KEVYN AUCOIN
Highlighter
Face make-up
Glass Glow Face
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
Yves Saint Laurent
Lips
Make-up
Loveshine Plumping Lip Oil Gloss
46.95 € 42.26 €
- 35.21 €
- 31.69 €
- 46.95 €
- 42.26 €
Lancôme
Lips
Make-up
Juicy Tubes
19.95 € 17.96 €
- 14.96 €
- 13.47 €
- 19.95 €
- 17.96 €
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Flormar
Ligloss
Lip make-up
Water Lip Stain
6.95 € 6.26 €
- 5.21 €
- 4.69 €
- 6.95 €
- 6.26 €
Benefit
Tints
Lips
Benetint
Lip and Cheek Tint
26.00 € 23.40 €
- 19.50 €
- 17.55 €
- 26.00 €
- 23.40 €
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Bold Blurring Blush
51.95 € 46.76 €
- 38.96 €
- 35.07 €
- 51.95 €
- 46.76 €
Milk Touch
Rouge
Make-up
Touch my Cheek
14.95 € 13.46 €
- 11.21 €
- 10.09 €
- 14.95 €
- 13.46 €
T. LeClerc
Facial make-up
Make-up
Powder Blush
38.95 € 35.06 €
- 29.21 €
- 26.29 €
- 38.95 €
- 35.06 €
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Bold Blurring Blush
51.95 € 46.76 €
- 38.96 €
- 35.07 €
- 51.95 €
- 46.76 €
Morphe
Blush & Bronzer
Facial make-up
Cheek Thrills Multi-Finish Face Trio
21.95 € 19.76 €
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €
Armani
Facial make-up
Make-up
Luminous Silk Foundation
56.95 € 51.26 €
- 42.71 €
- 38.44 €
- 56.95 €
- 51.26 €
Yves Saint Laurent
Lips
Make-up
Loveshine
46.95 € 42.26 €
- 35.21 €
- 31.69 €
- 46.95 €
- 42.26 €
GUERLAIN
Lips
Make-up
Rouge G Satin
43.95 € 39.56 €
- 32.96 €
- 29.67 €
- 43.95 €
- 39.56 €
GUERLAIN
Lips
Make-up
Rouge G Case
37.95 € 34.16 €
- 28.46 €
- 25.62 €
- 37.95 €
- 34.16 €
Yves Saint Laurent
Lips
Make-up
Loveshine Plumping Lip Oil Gloss
46.95 € 42.26 €
- 35.21 €
- 31.69 €
- 46.95 €
- 42.26 €
Lancôme
Eyes
Make-up
Idôle Goddess Dimension Monoeyeshadow
32.95 € 29.66 €
- 24.71 €
- 22.24 €
- 32.95 €
- 29.66 €
Estée Lauder
Face make-up
Make-up
Double Wear Stay-In-Place Makeup SPF10
58.95 € 53.06 €
- 44.21 €
- 39.79 €
- 58.95 €
- 53.06 €
NARS
Blush
Facial make-up
Powder Blush
40.95 € 36.86 €
- 30.71 €
- 27.64 €
- 40.95 €
- 36.86 €
GUERLAIN
Lips
Make-up
Rouge G Velvet
43.95 € 39.56 €
- 32.96 €
- 29.67 €
- 43.95 €
- 39.56 €
ARTDECO
Nail Polish
Nails
Art Couture Nail Lacquer
8.06 € 7.25 €
- 6.05 €
- 5.44 €
- 8.06 €
- 7.25 €
Clinique
Lips
Make-up
Quickliner for Lips
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
ARTDECO
Eyeliner & Kajal
Eyes
Mineral Eye Styler
8.96 € 8.06 €
- 6.72 €
- 6.05 €
- 8.96 €
- 8.06 €
Morphe
Eye Shadow
Eye make-up
Eyeshadow Trio
14.95 € 13.46 €
- 11.21 €
- 10.09 €
- 14.95 €
- 13.46 €
GUERLAIN
Lips
Make-up
KissKiss Bee Glow Oil
44.95 € 40.46 €
- 33.71 €
- 30.34 €
- 44.95 €
- 40.46 €
Armani
Facial make-up
Make-up
Luminous Silk Cheek Tint
44.95 € 40.46 €
- 33.71 €
- 30.34 €
- 44.95 €
- 40.46 €
Anastasia Beverly Hills
Eye Shadow
Eyes
Haze Mini Eye Shadow Palette
32.95 € 29.66 €
- 24.71 €
- 22.24 €
- 32.95 €
- 29.66 €
Kylie Jenner Cosmetics
Lipliner
Lips
Precision Pout Liner
18.95 € 17.06 €
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €
Morphe
Lip Gloss
Lip make-up
Dripglass Glazed High Shine Lipgloss
14.95 € 13.46 €
- 11.21 €
- 10.09 €
- 14.95 €
- 13.46 €
Bobbi Brown
Cheeks
Make-up
Skin Enhancer Multi-Stick
34.95 € 31.46 €
- 26.21 €
- 23.59 €
- 34.95 €
- 31.46 €
Estée Lauder
Face make-up
Make-up
Double Wear Stay-In-Place Pump
7.95 € 7.16 €
- 5.96 €
- 5.37 €
- 7.95 €
- 7.16 €
NARS
Lipsticks
Lip make-up
Afterglow Sensual Shine Lipstick
35.95 € 32.36 €
- 26.96 €
- 24.27 €
- 35.95 €
- 32.36 €
Armani
Facial make-up
Make-up
Luminous Silk Cheek Tint Shine
44.95 € 40.46 €
- 33.71 €
- 30.34 €
- 44.95 €
- 40.46 €
La Mer
Lips
Make-up
The Lip Treatment
82.95 € 74.66 €
- 62.21 €
- 55.99 €
- 82.95 €
- 74.66 €
Morphe
Eye Shadow
Eye make-up
Mixed Signals Dual-Ended Cream & Liquid Shadow Stick
17.95 € 16.16 €
- 13.46 €
- 12.12 €
- 17.95 €
- 16.16 €
ARTDECO
Lipgloss & lipstick
Lips
Lip Shine Stylo
13.46 € 12.11 €
- 10.10 €
- 9.09 €
- 13.46 €
- 12.11 €
smashbox
Highlighter
Face make-up
Step-By-Step Palette
34.95 € 31.46 €
- 26.21 €
- 23.59 €
- 34.95 €
- 31.46 €
NARS
Lipsticks
Lip make-up
Afterglow Lip Balm
33.95 € 30.56 €
- 25.46 €
- 22.92 €
- 33.95 €
- 30.56 €
Lancôme
Eyes
Make-up
Melt Goddess Remover
37.95 € 34.16 €
- 28.46 €
- 25.62 €
- 37.95 €
- 34.16 €
Bobbi Brown
Eyes
Make-up
Mascara Duo Set
58.95 € 53.06 €
- 44.21 €
- 39.79 €
- 58.95 €
- 53.06 €
ANNY
Nail Polish
Nails
Nail Polish
9.95 € 8.96 €
- 7.46 €
- 6.72 €
- 9.95 €
- 8.96 €
Morphe
Highlighter
Facial make-up
Dreamlight Gelee Highlighter Stick
15.95 € 14.36 €
- 11.96 €
- 10.77 €
- 15.95 €
- 14.36 €
Morphe
Face brushes
Brushes
M104 Beauty Blends Doomed Foundation Brush
18.95 € 17.06 €
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €
ANNEMARIE BÖRLIND
Lips
Make-up
Love Kiss Duo Colour & Shine
17.95 € 16.16 €
- 13.46 €
- 12.12 €
- 17.95 €
- 16.16 €
Anastasia Beverly Hills
Eye Shadow
Eyes
GLIDR Shadow Stick - Waterproof
Metallic
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
ARTDECO
Powder & Blush
Complexion
Blush Couture
Limited Samarkand Design
22.46 € 20.21 €
- 16.85 €
- 15.16 €
- 22.46 €
- 20.21 €
Anastasia Beverly Hills
Eye Shadow
Eyes
GLIDR Shadow Stick
Sparkle
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
Clé de Peau Beauté
Face
Make-up
Radiant Fluid Foundation Matte
149.95 € 134.96 €
- 112.46 €
- 101.22 €
- 149.95 €
- 134.96 €
Benefit
Eyebrow gel
Eyebrows
24-HR Brow Setter
Limited Edition
32.00 € 28.80 €
- 24.00 €
- 21.60 €
- 32.00 €
- 28.80 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Pearl
5.36 € 4.82 €
- 4.02 €
- 3.62 €
- 5.36 €
- 4.82 €
Anastasia Beverly Hills
Eye Shadow
Eyes
GLIDR Shadow Stick - Waterproof
Matt
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €
Bobbi Brown
Lips
Make-up
Extra Lip Tinted Balm
43.95 € 39.56 €
- 32.96 €
- 29.67 €
- 43.95 €
- 39.56 €
ARTDECO
Mascara
Eyes
Lash Hero Tubing Mascara
Limited Edition
14.36 € 12.92 €
- 10.77 €
- 9.69 €
- 14.36 €
- 12.92 €
Clé de Peau Beauté
Face
Make-up
Radiant Cream Foundation
149.95 € 134.96 €
- 112.46 €
- 101.22 €
- 149.95 €
- 134.96 €
Morphe
Face brushes
Brushes
M106 Beauty Blends Flat-Topped Cream & Liguiq Foundation Brush
18.95 € 17.06 €
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €
