Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
NEONAIL
Coloured UV nail polishes
Nails
Starter Set 21 Days
46.79 €
42.11 €
RRP: 59.99 €
Clinique
Eyes
Make-up
High Impact Mascara
26.95 €
24.26 €
RRP: 33.00 €
Clinique
Lips
Make-up
Almost Lipstick
23.95 €
21.56 €
RRP: 29.50 €
NEONAIL
Coloured UV nail polishes
Nails
Starter Set Basic 21 Days
35.09 €
31.58 €
RRP: 44.99 €
Morphe
Lipstick
Lip make-up
Lip Filter Hydroplump Soft Matte Lipstick
13.10 €
11.79 €
RRP: 16.79 €
ARTDECO
Nail Polish
Nails
Art Couture Nail Lacquer
6.98 €
6.28 €
RRP: 8.95 €
Yves Saint Laurent
Facial make-up
Make-up
All Hours Glow Foundation
46.95 €
42.26 €
RRP: 57.00 €
NEONAIL
Top Coat
Nails
Dry Top
10.13 €
9.12 €
RRP: 12.99 €
NEONAIL
Pure Love
Collections
Colour UV nail polish
9.35 €
8.42 €
RRP: 11.99 €
Morphe
Contouring
Facial make-up
Shapelifter Micro Contour Stick
11.70 €
10.53 €
RRP: 15.00 €
ANNY
Nail Polish
Nails
Nail Polish
Nude & Pink
7.79 €
7.01 €
RRP: 9.99 €
NEONAIL
Top Coat
Nails
Hard Top
10.91 €
9.82 €
RRP: 13.99 €
NEONAIL
Base Coat
Nails
Hard Base
10.91 €
9.82 €
RRP: 13.99 €
Benefit
Foundation
Complexion
The POREfessional Foundation
Smoothing & pore-refining foundation with niacinamide
49.00 € 44.10 €
SENSAI
Foundations
Make-up
Radiant Glow Foundation
58.95 € 53.06 €
Yves Saint Laurent
Facial make-up
Make-up
All Hours Hyper Luminize Couture Highlighter
50.95 €
45.86 €
RRP: 62.00 €
OPI
OPI RapiDry
OPI Collections
Quick Dry Nail Polish
8.95 €
8.06 €
NEONAIL
Lady in Red
Collections
Colour UV nail polish
9.35 €
8.42 €
RRP: 11.99 €
Morphe
Lip pencils
Lip make-up
Signature Lip Pencil
7.71 €
6.94 €
RRP: 9.88 €
NEONAIL
Base Coat
Nails
Revital Base Fiber
10.91 €
9.82 €
RRP: 13.99 €
NARS
Blush
Facial make-up
The Multiple
37.44 €
33.70 €
RRP: 48.00 €
NEONAIL
Coloured UV nail polishes
Nails
Colour UV gel nail polish
9.35 €
8.42 €
RRP: 11.99 €
ARTDECO
Primer
Complexion
3 In 1 Make-up Fixing Spray
14.00 €
12.60 €
RRP: 17.95 €
ARTDECO
Lipgloss & lipstick
Lips
Perfect Colour Lipstick
12.15 € 10.94 €
SENSAI
Foundations
Make-up
Glowing Base SPF10
56.95 € 51.26 €
ANNY
Nail Polish
Nails
Nail Polish
Red
7.79 €
7.01 €
RRP: 9.99 €
Lancôme
Lipstick
Make-up
Juicy Tubes Mini Set
23.40 €
21.06 €
RRP: 30.00 €
BABOR
Facial make-up
Make-up
Tinted Hydra Moisture
28.78 € 25.90 €
RRP: 36.90 €
Bobbi Brown
Lips
Make-up
Lip Liner
38.95 € 35.06 €
Morphe
Eyebrows
Eye make-up
Nano Brow Pencil
10.14 €
9.13 €
RRP: 13.00 €
SENSAI
Foundations
Make-up
Hydrating Fix Mist
45.95 € 41.36 €
ANNY
Nail Polish
Nails
Nail Polish
Brown
7.79 €
7.01 €
RRP: 9.99 €
NEONAIL
Baby Boomer
Collections
Baby Boomer Set - Rose
23.39 €
21.05 €
RRP: 29.99 €
NEONAIL
Nail cutter
Electrical appliances
Nail Drill
31.19 €
28.07 €
RRP: 39.99 €
NEONAIL
Bloomy Vibes
Collections
Colour UV nail polish
9.35 €
8.42 €
RRP: 11.99 €
Clinique
Lips
Make-up
Pop Cheek & Lip Oil
25.95 €
23.36 €
RRP: 31.50 €
NARS
Highlighter
Facial make-up
Light Reflecting Powder Luminiser (refillable)
31.95 € 28.76 €
NEONAIL
Coloured UV nail polishes
Nails
Starter Set First Choice
35.09 €
31.58 €
RRP: 44.99 €
ARTDECO
Complexion accessories
Complexion
Illusion Palette for Cheeks & Eyes
Limited Edition
13.22 €
11.90 €
RRP: 16.95 €
NEONAIL
Base Coat
Nails
Baby Boomer
10.91 €
9.82 €
RRP: 13.99 €
Morphe
Eyebrows
Eye make-up
Micro Manager Gripping Brow Gel
10.79 €
9.71 €
RRP: 13.83 €
bareMinerals
Foundation
Face Makeup
Original Pressed Powder Foundation Mineral SPF 15
31.20 €
28.08 €
RRP: 40.00 €
NEONAIL
Top Coat
Nails
Top Shine Bright
10.13 €
9.12 €
RRP: 12.99 €
NEONAIL
Base Coat
Nails
Rubber Base Manicure & Pedicure
10.91 €
9.82 €
RRP: 13.99 €
NEONAIL
Wild Sides of You
Collections
Color UV Nagellack
9.35 €
8.42 €
RRP: 11.99 €
NEONAIL
Base Coat
Nails
Base/Top 2in1
10.13 €
9.12 €
RRP: 12.99 €
Lancôme
Mascara
Make-up
Hypnôse Drama Set
40.56 €
36.50 €
RRP: 52.00 €
Anastasia Beverly Hills
Eye Shadow
Eyes
Embers Mini Eyeshadow Palette
Limited Edition
32.95 € 29.66 €
ARTDECO
Eye Shadow
Eyes
Eyeshadow Base
Limited Edition
6.20 €
5.58 €
RRP: 7.95 €
Yves Saint Laurent
Eyes
Make-up
Lash Clash Mascara Set
36.95 €
33.26 €
RRP: 45.00 €
GIVENCHY
Lips
Make-up
Le Rouge Velvet Matte
38.95 € 35.06 €
RRP: 48.00 €
florence by mills
Lips
Make-up
Butter Cremè Super Balm
12.48 €
11.23 €
RRP: 16.00 €
Laura Mercier
Fixing Spray & Fixing Powder
Facial make-up
Translucent Hydrating Setting Spray Ultra-Blur
Waterproof
29.64 € 26.68 €
RRP: 38.00 €
NEONAIL
Nail care
Nails
Cuticle Remover
4.28 €
3.85 €
RRP: 5.49 €
Shiseido
Concealer
Face make-up
Synchro Skin Radiant Lifting Concealer
31.95 € 28.76 €
RRP: 42.00 €
NEONAIL
Liability and preparation
Nails
Cuticle pusher
7.79 €
7.01 €
RRP: 9.99 €
Sisley
Facial make-up
Make-up
Phyto-Teint Primer Glow
67.95 € 61.16 €
RRP: 91.00 €
NEONAIL
Fall in Colors
Collections
Colour UV nail polish
9.35 €
8.42 €
RRP: 11.99 €
NEONAIL
Milady
Collections
Colour UV nail polish
9.35 €
8.42 €
RRP: 11.99 €
NEONAIL
Coloured UV nail polishes
Nails
Cool Muse Collection Set
19.49 €
17.54 €
RRP: 24.99 €
