Alfaparf Milano Evolution of the Color Tropical colours

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Not washing your hair is a haircare trend whereby shampoo and conditioner are not used for the purpose of promoting the natural sebum production of the scalp and thus improving the hair quality. But what is behind this trend and is it actually healthy for the hair? 

12 January 2024

Voluminous and defined curls – that’s what most people with supposedly frizzy hair want. However, caring for curly hair usually means a lot of work, as they require far more care than straight hair due to their structure. Would you like to know how to properly care for and style your curly hair and what the best hair products for curly hair are? You can find out here.

21 June 2024