American Crew Hairstyling Light Hold Styling Gel

Dry hair looks dull and feels brittle like straw. To make dry hair smooth and shiny again, special care is needed. We explain to you the tips and tricks you can use to make your crowning glory look wonderfully strong and feel healthy down to the ends even when the hair structure is subject to stresses and strains.

10 June 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Hair breakage makes your hair become thin and dull. It feels unpleasantly brittle and loses elasticity. To get rid of hair breakage, you should react to the very first signs of breakage. We show you which techniques and haircare tips can prevent hair breakage and how damaged hair can become healthy and resilient again.

12 January 2024