Anua Serums + oils

Women from Korea stand out not only because of their beauty, shiny hair and elegant mannerisms. Their even, smooth, almost translucent skin that resembles precious porcelain looks extremely attractive. The beautiful skin of Korean women is not just down to genes. With our tips, high-quality skincare products and a routine, you too can have glass skin.

12 January 2024

Soaps, toothpaste, emulsions: glycerine is hidden in more everyday products than you might think. Yet this moisturiser is living an undeserved shadowy existence. Compared to other active ingredients and actives, glycerine seems a little outdated in cosmetics. Yet there is much more to this inconspicuous substance than meets the eye. We think that glycerine deserves a round of applause. Today we look at its benefits, debunk the myths and repair its tarnished reputation.

19 August 2024

Niacinamide is contained in numerous cosmetics and is extolled with increasing frequency as a genuine beauty miracle. You will find this active ingredient in products such as serums, face creams and even face masks that are designed to keep your skin youthful and fresh. But what exactly is niacinamide, and what effect can it have on your skin?

10 January 2023