ICON Treatments

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Dry curly hair can be a real challenge when it comes to hair care. If you find yourself fighting against split ends and frizz on a daily basis, it’s time for more solutions and less suffering. We’ll show you how to optimally care for dry curly hair and make your hair shine. Say goodbye to straw-like curls and watch them get their bounce back.

29 October 2024

Mousse is an indispensable styling product found on many bathroom shelves. It gives curls the bounce they need, offers protection against heat styling and adds volume, texture and hold to the hair without weighing it down. But what is the right way to use mousse? What are the different ways of applying mousse? And which hair types is mousse best for?

24 October 2024