JOOP! WOW! Eau de Toilette Spray

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023

Gourmand fragrances are creamy, with wonderful aromas of caramel, roasted almonds or cocoa with marshmallows. When they come into contact with the skin they develop an irresistibly sweet aroma that you would otherwise only experience on a visit to the patisserie. Yet this fragrance family has more to offer than just sweet, dessert-like aromas. Perhaps you’ve already tried them out, or maybe this is your first encounter. In case you’ve ever asked yourself what a gourmand fragrance really is, here’s the answer

11 June 2024

Fougère fragrances have been fascinating people all over the world for more than a century. That’s because this woody-earthy fragrance category is filled of olfactory delights and celebrates its own diversity. Do you adore complex and multifaceted compositions? Then a fougère perfume will be an elegant and independent addition to your fragrance collection. Sound exciting? Then join us on our quest to unravel the myth of fougère.

20 June 2024