JOOP! WOW! Eau de Toilette Spray

Luxe fragrances beguile our senses and bring a touch of luxury to our day-to-day life. But have you ever wondered how a perfume is manufactured? Perfume manufacture combines art and science in a creative process that requires a love for detail and true devotion. Only then do these sensual compositions come into being, awakening feelings, making memories and enticing us into foreign worlds.

20 October 2023

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

17 May 2023

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023