JOOP! All About Eve

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023

Gourmand fragrances are creamy, with wonderful aromas of caramel, roasted almonds or cocoa with marshmallows. When they come into contact with the skin they develop an irresistibly sweet aroma that you would otherwise only experience on a visit to the patisserie. Yet this fragrance family has more to offer than just sweet, dessert-like aromas. Perhaps you’ve already tried them out, or maybe this is your first encounter. In case you’ve ever asked yourself what a gourmand fragrance really is, here’s the answer

11 June 2024