L'ANZA T.R.U.E

The T.R.U.E. Clean Powder Shampoo from L'ANZA redefines shampooing with its innovative powder formula. This unique shampoo starts as a powder and transforms on contact with water into a luxurious, silky cleansing foam that thoroughly cleanses and conditions the hair. The formula is enriched with aloe, rice protein and algae for a gentle, vitamin-rich cleanse. Squalane and apple extract provide maximum moisturisation. Hair care with Clean Shampoo leaves hair healthy, smooth and clean.

Revolutionary, sustainable hair care

The T.R.U.E. Clean Powder Shampoo from L'ANZA requires over 70% less water than conventional liquid shampoos and uses packaging made from 96% PCR (recycled plastic). It contains no harmful ingredients such as silicones, PEGs, colourants, parabens or sulphates and is therefore particularly gentle on the hair and the environment. The Clean Shampoo is fragrance-free, vegan and produced without animal testing. To use, pour a small amount of the powder into your hand, add water and rub your hands together to create a creamy lather. T.R.U.E. stands for "Transparency, Responsibility, Uncompromising, Earth" and the sustainable and responsible hair care from L'ANZA.

Shake before use. Pour into the palms of your hands and lather with water. Then work the shampoo into damp hair and rinse thoroughly.

Sodium Cocoyl Isethionate, Water/Eau (Aqua), Xanthan Gum, Cellulose Gum, Decyl Glucoside, Hydrolyzed Rice Protein, Maltodextrin, Sodium Phytate, Cocamidopropyl Betaine, Sodium Dehydroacetate, Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride, Cocamidopropyl Dimethylamine, Glycerin, Laminaria Ochroleuca Extract, Citric Acid, Potassium Sorbate, Sodium Benzoate