Selective Professional NOW Next Generation

Dry hair looks dull and feels brittle like straw. To make dry hair smooth and shiny again, special care is needed. We explain to you the tips and tricks you can use to make your crowning glory look wonderfully strong and feel healthy down to the ends even when the hair structure is subject to stresses and strains.

10 June 2024

Grey hair stands for a confident look and natural body confidence. To make your silver mane look fashionable and elegant, it is important to provide grey hair with optimal, targeted care. We explain why grey hair can feel straw-like, matte and weak and why it is susceptible to yellowing, plus we reveal what you can do to maintain a healthy shine and enjoy thick, silky hair.

12 June 2024

If you discover strands with split ends, you don’t need to worry. With the right techniques and professional care methods, split ends are easy to get under control. We show you what causes split ends, what types of split ends there are and what you can do about split ends. With a little care and the right routines, you’ll feel and look amazing and split ends will be a thing of the past.

21 June 2024