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It’s our birthday: let your beauty wishes come true!

parfumdreams is celebrating 21 years: join the party! For over two decades, we’ve been sharing our passion for beauty – with enchanting fragrance experiences, self-care rituals and inspiring trends for your favourite look.

Make your birthday wishes come true and find out more about parfumdreams – WHERE BEAUTY COMES TRUE.

parfumdreams birthday highlights

The start of something beautiful

It all began in 1995 in Baden-Württemberg with a small Akzente perfumery and a big vision: to bring beauty to life and inspire people with fragrance, skin care and make-up products. This first store gradually grew into a thriving business with a passion for beauty. In 2004, we ventured onto the World Wide Web and opened our online shop, parfumdreams. Today, we connect beauty lovers in 15 countries and are proud to have been part of the DOUGLAS family since 2018.

WHERE BEAUTY COMES TRUE

Our mission statement We imagine a world where beauty is not a privilege, but a daily self-care ritual to be savoured without compromise To make this vision a reality, we sell over 600 brands to bring your beauty dreams to life – from daily essentials to the latest trends and exclusive niche fragrances – at fair prices, so you can feel beautiful and at your best every day.”

Our values At parfumdreams we understand that beauty is as unique and diverse as the people who embody it. That’s why we support you in creating your own personal style and expressing your look with confidence. We offer a comprehensive selection of skin care products, make-up, fragrances and more at great-value prices, as well as a service you can always rely on.

Better together Your opinion counts! Join our Instagram community and tell us what you like or make suggestions about what we can do better. Your feedback helps us to continuously improve, so we can grow and keep providing expert advice on everything beauty-related

Newcomers

Discover the perks of PREMIUM Membership

Are you ready for a next-level shopping experience? As a Premium Member you enjoy exclusive benefits: a permanent 10%*** extra discount on everything, as well as free priority express shipping. You save more money and your favourite products are delivered to your doorstep faster.

Become a member now

It’s our birthday: let your beauty wishes come true!

parfumdreams birthday highlights

WHERE BEAUTY COMES TRUE

Newcomers

In the spotlight: community favourites