Fudge Prep & Prime

Not washing your hair is a haircare trend whereby shampoo and conditioner are not used for the purpose of promoting the natural sebum production of the scalp and thus improving the hair quality. But what is behind this trend and is it actually healthy for the hair? 

12 January 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Apple cider vinegar is a tried-and-tested home treatment for many things. It's also a popular natural product for organic hair care that is effective against dandruff and split ends. The benefits of apple cider vinegar, – from scalp conditioning to improved hair structure, are soon obvious and, if used correctly, it can make a big difference.

21 October 2024