Jo Malone London Silver Birch & Lavender

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023

Luxe fragrances beguile our senses and bring a touch of luxury to our day-to-day life. But have you ever wondered how a perfume is manufactured? Perfume manufacture combines art and science in a creative process that requires a love for detail and true devotion. Only then do these sensual compositions come into being, awakening feelings, making memories and enticing us into foreign worlds.

20 October 2023