Jo Malone London Silver Birch & Lavender

Fougère fragrances have been fascinating people all over the world for more than a century. That’s because this woody-earthy fragrance category is filled of olfactory delights and celebrates its own diversity. Do you adore complex and multifaceted compositions? Then a fougère perfume will be an elegant and independent addition to your fragrance collection. Sound exciting? Then join us on our quest to unravel the myth of fougère.

20 June 2024

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023