Lanvin is luxury. Lanvin is a legend. The oldest French couture brand was founded in 1889 by Jeanne Lanvin. The extraordinary founder of the company was not only an artist and the creative head of the company, but also a self-assured businesswomen, who is deemed a pioneer of self-marketing. Cultivated elegance was a top priority during the creation of Lanvin L’Homme: The scent is a manifestation of energetic masculinity, expressive and marked by an instinctive, aristocratic ease.