RITUALS The Ritual Of Mehr

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023