Selective Professional OnCare Color Block

Apple cider vinegar is a tried-and-tested home treatment for many things. It's also a popular natural product for organic hair care that is effective against dandruff and split ends. The benefits of apple cider vinegar, – from scalp conditioning to improved hair structure, are soon obvious and, if used correctly, it can make a big difference.

21 October 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

The range of haircare products out there is huge and can be overwhelming. You can save a lot of time in finding out which haircare is right for you by identifying your hair type. This will unlock your hair's natural shine and make it much easier to tame. With our hair type test, you can find out your haircare requirements quite simply at home in front of your mirror.

19 October 2023