Shu Uemura Shu Style Nendo Definer Matte Clay

The Shu Style Nendo Definer Matte Clay from Shu Uemura is a moulding styling paste that has been specially developed for short to medium-length hair. Inspired by the Japanese word "Nendo" for clay, its creamy texture is based on kaolin powder, a soft clay mineral. This makes it easy to distribute through the hair and gives it a flexible but long-lasting texture. The product provides a silky, matte finish without leaving any visible residue. It is ideal for creating defined, tousled or texturised hairstyles that remain malleable throughout the day. The paste can be used on towel-dried or dry hair and can also be combined with other styling products from the brand for customised effects. A subtle fragrance rounds off the styling experience.

• Gives a silky-matt finish with a strong hold
• Creamy paste with kaolin powder for flexible texture
• Ideal for defined and texturised looks
• Leaves no visible residue in the hair
• Suitable for short to medium-length hair

Apply to dry or towel-dried hair and work in.

Value3: AQUA / WATER • CERA ALBA / BEESWAX • BIS-DIGLYCERYL POLYACYLADIPATE-2 • VA/CROTONATES/VINYL NEODECANOATE COPOLYMER • TRIBEHENIN • CETEARYL ALCOHOL • PARAFFINUM LIQUIDUM / MINERAL OIL • CETEARETH-33 • PEG-40 HYDROGENATED CASTOR OIL • PROPYLENE GLYCOL • VP/VA COPOLYMER • KAOLIN • CAPRYLIC/CAPRIC TRIGLYCERIDE • PHENOXYETHANOL • PARFUM / FRAGRANCE • AMINOMETHYL PROPANOL • SORBIC ACID • SODIUM BENZOATE • TALC • ETHYLHEXYLGLYCERIN • MICA • CI 77499 / IRON OXIDES • LIMONENE • BENZOPHENONE-4 • CI 77891 / TITANIUM DIOXIDE • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • TOCOPHEROL