Wella Elements

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

How to refresh curls is something that every curly-haired person knows: on the first day, everything sits perfectly defined and full of bounce. But as soon as you open your eyes the next morning, the once-beautiful curls have collapsed or are sticking up in all directions. What now? Daily washing is not the solution. That’s why, in this post, we’ll show you 8 proven tips for reactivating your curls in the morning – without any shampoo.

09 October 2024

Not washing your hair is a haircare trend whereby shampoo and conditioner are not used for the purpose of promoting the natural sebum production of the scalp and thus improving the hair quality. But what is behind this trend and is it actually healthy for the hair? 

12 January 2024