Wella Expert Kit Perm Emulsion

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023