Wella Expert Kit Perm Emulsion

Hair breakage makes your hair become thin and dull. It feels unpleasantly brittle and loses elasticity. To get rid of hair breakage, you should react to the very first signs of breakage. We show you which techniques and haircare tips can prevent hair breakage and how damaged hair can become healthy and resilient again.

12 January 2024

Dry hair looks dull and feels brittle like straw. To make dry hair smooth and shiny again, special care is needed. We explain to you the tips and tricks you can use to make your crowning glory look wonderfully strong and feel healthy down to the ends even when the hair structure is subject to stresses and strains.

10 June 2024

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023