The name Escada represents luxury and elegance, as well as affordable fashion in a haute couture style. This is what made the name Escada famous. In 1976, the Swedish fashion designer Margaretha Ley, who died in 1992, founded the luxury label "Escada - sport elegance", which has been calling itself just Escada since 1980. The Escada brand has also established itself well in the cosmetics industry. Meanwhile, the company has expanded its product selection with other items. It offers a children’s fashion collection, jewellery and shoes, leather goods, bags and of course a perfume collection. The company has achieved a high status in the beauty and perfume industry.