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The label Hugo Boss stands for modern, sophisticated fashion which is quite often worn as a business ensemble. Boss has been based in Metzingen since the year it was founded in 1924. The fashion empire now offers its demanding customers a broad assortment of fashion in the premium and luxury segment of the branch. Sportswear, the label’s own home collection, a multitude of premium accessories and popular brand-name fragrances are also offered by Hugo Boss. Starting in the mid 1980s, Hugo Boss collaborated with the beauty group Procter & Gamble to create the first fragrances for women and men. The well-known fragrances Boss, Boss Orange and Hugo have since become classics in the world of perfume.