Jo Malone London Pomegranate Noir

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023

Whether you’re going out, at the office or enjoying your free time – perfume plays an important role in everyday life for most women and men. Applying perfume correctly is crucial to achieving the desired effect. It stimulates the senses, boosts self-confidence and accentuates your personality. Find out here how to apply perfume correctly so that you can get the most out of your favourite fragrance and ensure it lasts as long as possible.

18 June 2024

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023