Jo Malone London Cologne Intense

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

Whether you’re going out, at the office or enjoying your free time – perfume plays an important role in everyday life for most women and men. Applying perfume correctly is crucial to achieving the desired effect. It stimulates the senses, boosts self-confidence and accentuates your personality. Find out here how to apply perfume correctly so that you can get the most out of your favourite fragrance and ensure it lasts as long as possible.

18 June 2024

The days are getting warmer and the holidays are starting. The question pops up every time: “How should I pack and what liquids am I allowed to take onto the aeroplane?“ Liquids are only permitted in limited quantities in hand luggage on flights. Find out here how you can still take perfume and other liquids in your hand luggage.

24 October 2023