RITUALS Private Collection

Whether you’re going out, at the office or enjoying your free time – perfume plays an important role in everyday life for most women and men. Applying perfume correctly is crucial to achieving the desired effect. It stimulates the senses, boosts self-confidence and accentuates your personality. Find out here how to apply perfume correctly so that you can get the most out of your favourite fragrance and ensure it lasts as long as possible.

18 June 2024

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

Gourmand fragrances are creamy, with wonderful aromas of caramel, roasted almonds or cocoa with marshmallows. When they come into contact with the skin they develop an irresistibly sweet aroma that you would otherwise only experience on a visit to the patisserie. Yet this fragrance family has more to offer than just sweet, dessert-like aromas. Perhaps you’ve already tried them out, or maybe this is your first encounter. In case you’ve ever asked yourself what a gourmand fragrance really is, here’s the answer

11 June 2024