The Ordinary Serums

Discover The Ordinary's Granactive Retinoid 2% Emulsion - a breakthrough skincare formulation that combines the benefits of retinoid technology with exceptional skin compatibility. These serums deliver impressive anti-ageing results without the typical side effects of conventional retinol products.

Innovative ingredient technology from The Ordinary

At the heart of these serums is the revolutionary Granactive Retinoid, a cutting-edge serum complex of an advanced retinoid ester and a special delivery system. This combination offers remarkable efficacy in improving skin texture, fine lines and signs of ageing, while being significantly milder to the skin than traditional retinol formulations.

Science-backed efficacy

The Granactive Retinoid 2% Emulsion has been precisely formulated by The Ordinary to target various signs of ageing:

- Refines visible pores and improves the surface texture of the skin.

- Reduces the appearance of fine lines and wrinkles.

- Promotes a more even complexion and increases radiance.

- Supports natural cell renewal for fresher-looking skin.

Gentle formula for optimal tolerance

Unlike many traditional retinol products, the Granactive Retinoid 2% Emulsion has been specially developed to minimise irritation. The water-based, lightweight texture absorbs quickly and is ideal for newcomers to retinoid skincare or those with more sensitive skin looking for effective but gentle skincare.

Transparent science

True to The Ordinary's philosophy, this skincare product offers complete transparency regarding its ingredients and concentrations. Without superfluous additives or marketing hype, the formula focuses on science-backed efficacy at an accessible price point.