Wella Semi-permanent colours

For a multi-faceted colour result that combines a gentle formula with intense brilliance, the Wella Color Touch line offers a demi-permanent solution. This ammonia-free intensive tint has been developed to give hair vibrant shine and natural-looking nuances. The creamy consistency facilitates precise application, whether using a brush and bowl or an applicator bottle. A special feature of the formulation is the integrated Metal Purifier Technology. This technology can support reliable colour results even with already stressed hair structures. With a portfolio of over 90 intermixable shades, ranging from subtle natural tones to expressive fashion colours, individual looks can be created. Coverage of grey hair reaches up to 50 percent with the standard formula, while the Color Touch Plus variant covers up to 70 percent. The colour typically remains visible for up to 28 washes and then fades evenly, avoiding harsh roots. For development, the colour mass is mixed in a ratio of 1:2 with the matching emulsion. The vegan formula is also completely free from silicones and mineral oils.

• Ammonia-free, vegan formula without silicones and mineral oils.
• Grey coverage up to 50% (standard) or up to 70% (plus).
• Durability for up to 28 hair washes with even fading.
• Integrated Metal Purifier Technology for precise colour results.
• Mixing ratio 1:2 with the corresponding emulsion.

Before applying a hair tint, moisten your hair and then lightly towel-dry it. Then put on the gloves that come with the tint and apply the paste to your fingers. The hair colour is then worked in from the roots to the ends. You can spread the colour through your hair with your fingers or with a comb. The result is more even if the colour is distributed with a comb. The colour remains in the hair for around 20 to 30 minutes to achieve the desired result. The hair is then rinsed until clear water can be seen. After tinting, the hair is not washed for 24 to 48 hours.

Aqua, Cetearyl Alcohol, Ethanolamine, Toluene-2, 5-Diamine Sulfate, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate SE, 2, 4-Diaminophenoxyethanol HCl, Decyltetradecanol, Hydroxyethyl-3, 4-Methylenedioxyaniline HCl, Sodium Lauryl Sulfate, Cera Alba, m-Aminophenol, Sodium Cocoyl Isethionate, Parfum, Mica, Sodium Sulfite, 2-Methylresorcinol, Ascorbic Acid, Hydrolyzed Keratin, Disodium EDTA, CI 77891, Hexyl Cinnamal, Limonene, Benzyl Benzoate.